Senior Marketing Data Architect

Experian

Senior Marketing Data Architect at Experian specializing in digital analytics and marketing attribution. Leading data integration and migration projects across various platforms in a hybrid remote role.

Posted 5/28/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $100,649 - $174,459 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms.
Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting.
Collaborate with Adobe and team members to establish and improve our AEP foundation.
Build a marketing attribution model using AEP and CJA insights.
Guide communication between business and technical teams, translating requirements into data solutions.
Help develop data engineering pipelines to transform and analyze marketing and customer data.
Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization.
Provide guidance on best practices for data governance, privacy, and tagging architecture.
Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx.

Requirements

What you’ll need

5+ years of experience in digital analytics, data architecture, or related fields.
Expertise with Adobe Analytics and Salesforce.
Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development.
Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx.
Experience creating marketing attribution models and analyze customer journeys.
Experience with tag management solutions and data layer design.
Background in managing CDP implementations.
Familiarity with AEP and CJA

Benefits

Comp & perks

Flexible Time Off: 15 Days
Core benefits including medical, dental, vision, and matching 401K
Flexible work environment, ability to work remote, hybrid or in-office
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data architecturedata engineeringExtract, Transform, Loaddata modelingpipeline developmentmarketing attribution modelscustomer journey analysisdata governancetag management solutionsdata layer design

Soft Skills

communicationcollaborationtranslating requirementsguidanceinsight generation