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Senior Marketing Content Specialist
Experian. Develop content throughout funnel – from high-level media and analyst targeted thought leadership to sales materials – and align marketing messaging and creative executions to business objectives.
About the role
Key responsibilities & impact- Develop content throughout funnel – from high-level media and analyst targeted thought leadership to sales materials – and align marketing messaging and creative executions to business objectives.
- Power sales success with compelling sales materials.
- Find data nuggets to build stories.
- Improve measurable results with modern SEO/AEO strategies and digital engagement; use reporting tools to evaluate content performance and make recommendations for future action.
- Work with cross-department and cross-function teams, using strong communication skills.
Requirements
What you’ll need- Undergraduate degree in a related field– BS/BA
- 5+ years in marketing communications – preferably in financial services, technology or B2B
- Creative writing and presenting copy and content for multiple channels – websites, email, direct, social, and whitepapers.
- Publish impactful content, taking complex information and translating it into compelling stories for B2B audience.
- The ability to collaborate with multiple team members and work under tight deadline pressures.
- Excellent skills in Word and PowerPoint.
- Knowledge of SharePoint, Wrike (or similar tools), CMS systems (Adobe)
- General experience with the range of digital marketing strategies, channels and best practices
Benefits
Comp & perks- Flexible Time Off: 15 Days
- Full medical, dental, vision benefits
- Matching 401K
- Fully remote environment
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOAEOdigital marketingcreative writingcontent developmentreporting toolscopywritingcontent performance evaluationB2B marketingmarketing communications
Soft Skills
strong communicationcollaborationcreativitytime managementstorytellingpresentation skillsadaptabilityproblem-solvingteamworkdeadline management