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E
Senior Marketing Content Specialist
ExperianSenior Marketing Content Specialist developing content for Experian's B2B marketing communications and campaigns. Collaborating across teams to create compelling stories and materials.
About the role
Key responsibilities & impact- Develop content throughout funnel – from high-level media and analyst targeted thought leadership to sales materials – and align marketing messaging and creative executions to business objectives.
- Power sales success with compelling sales materials.
- Find data nuggets to build stories.
- Improve measurable results with modern SEO/AEO strategies and digital engagement; use reporting tools to evaluate content performance and make recommendations for future action.
- Work with cross-department and cross-function teams, using strong communication skills.
Requirements
What you’ll need- Undergraduate degree in a related field– BS/BA
- 5+ years in marketing communications – preferably in financial services, technology or B2B
- Creative writing and presenting copy and content for multiple channels – websites, email, direct, social, and whitepapers.
- Publish impactful content, taking complex information and translating it into compelling stories for B2B audience.
- The ability to collaborate with multiple team members and work under tight deadline pressures.
- Excellent skills in Word and PowerPoint.
- Knowledge of SharePoint, Wrike (or similar tools), CMS systems (Adobe)
- General experience with the range of digital marketing strategies, channels and best practices
Benefits
Comp & perks- Flexible Time Off: 15 Days
- Full medical, dental, vision benefits
- Matching 401K
- Fully remote environment
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOAEOdigital marketingcreative writingcontent developmentreporting toolscopywritingcontent performance evaluationB2B marketingmarketing communications
Soft Skills
strong communicationcollaborationcreativitytime managementstorytellingpresentation skillsadaptabilityproblem-solvingteamworkdeadline management