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Senior Product Manager
ExperianSenior Product Manager overseeing identity products at Experian, focusing on digital and offline identity graphs. Collaborating with cross-functional teams and guiding innovation projects.
About the role
Key responsibilities & impact- Oversee and evolve Experian's identity products that sit downstream of the identity graphs, ensuring resolution and linkage of client inputs to applicable outputs across online and offline environments.
- Translate needs into clear product and technical requirements, and work with engineering and product owners to deliver new features and enhancements.
- Manage the full product lifecycle, including roadmap, pricing, go-to-market (GTM) strategy, and ongoing optimization based on performance and voice of the customer.
- Monitor performance metrics (e.g., match rates, accuracy, coverage, latency), identifying opportunities to improve outcomes for clients.
- Assess market needs across AdTech and MarTech, with a focus on how offline and digital identity converge to support consumer marketing use cases (e.g., measurement, activation, enrichment, attribution).
- Guide innovation projects by partnering with the Experian strategy, data science, and development teams to test new MVPs that solve market problems.
- Collaborate with internal Experian teams (Sales, Marketing, Product, Data, Privacy) to ensure understanding of broader platform capabilities.
- Ensure agreement on privacy, data governance, and contractual requirements across all products and use cases.
- Participate in trade association working groups within the data-driven marketing ecosystem (e.g., NAI, IAB) to represent Experian.
Requirements
What you’ll need- 5+ years of experience in consumer marketing, with an understanding of identity resolution across offline and digital ecosystems.
- 3+ years of product management experience, overseeing roadmaps and working to deliver products and enhancements.
- Domain expertise in AdTech/MarTech, including 5+ years of hands-on experience with identity resolution use cases (e.g., enrichment, measurement, data append).
- Understanding of identity constructs such as PII, cookies, MAIDs, IP, hashed identifiers, and how they map across systems.
- Experience with 1st party/CRM data, data quality principles, identity linkage, and customer data platforms.
- Exposure to clean room environments and crosswalk solutions.
- Understanding of privacy frameworks and data governance in identity-driven products.
- Prior experience promoting product success in the market, driving strategy and direction for all products.
- Bachelor's degree or equivalent relevant experience.
Benefits
Comp & perks- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementidentity resolutiondata quality principlescustomer data platformsidentity linkagecrosswalk solutionsprivacy frameworksdata governanceAdTechMarTech
Soft Skills
collaborationcommunicationstrategic thinkinginnovationperformance monitoringcustomer focusproblem solvingleadershipproject managementmarket analysis
Certifications
Bachelor's degree