Director, Product Strategy – Innovation, Portfolio Expansion

Experian

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

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Salary

💰 $153,075 - $275,535 per year

Job Level

Lead

About the role

  • Drive New Product Innovation.
  • Identify and develop new product concepts that address unmet market needs.
  • Translate client challenges into scalable, repeatable solutions.
  • Build business cases including market sizing (TAM), revenue potential, and investment requirements.
  • Define pricing and packaging strategies aligned to customer value.
  • Engage directly with advertisers, brands, agencies, and partners to understand their needs.
  • Apply structured thinking (e.g., Jobs-to-Be-Done) to distinguish scalable opportunities from one-off requests.
  • Reimagine how Experian's identity, data, and activation capabilities can be combined into differentiated offerings.
  • Identify whitespace across industries including Retail, Financial Services, Healthcare, B2B, and Automotive and other emerging verticals.
  • Partner with product teams to transition validated concepts into scaled roadmap execution.

Requirements

  • 8+ years of experience in AdTech, MarTech, or related industries.
  • 2+ Retail Media experience.
  • Experience working at a brand or advertiser, with a deep understanding of marketer needs.
  • Strong knowledge of: o Audience activation and identity o First-party data strategies o DSPs, SSPs, and social platforms.
  • AI capabilities that can be embedded within new solutions.
  • Experience developing business cases, including market sizing and revenue modeling.
  • Proven ability to take new ideas from concept to validated opportunity.
Benefits
  • Great compensation package and bonus plan.
  • Core benefits including medical, dental, vision, and matching 401K.
  • Flexible work environment, ability to work remote, hybrid or in-office.
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product innovationmarket sizingrevenue modelingpricing strategiespackaging strategiesaudience activationfirst-party data strategiesDSPsSSPsAI capabilities
Soft Skills
structured thinkingclient engagementproblem-solvingconcept developmentcollaborationcommunicationstrategic thinkinganalytical skillscreativityadaptability