Director, Product Strategy – Innovation, Portfolio Expansion

Experian

Director of Product Strategy at Experian leading next-generation product development and market expansion. Collaborating across teams to drive innovation and create scalable solutions for clients.

Posted 4/14/2026full-timeRemote • Colorado • 🇺🇸 United StatesLead💰 $153,075 - $275,535 per yearWebsite

About the role

Key responsibilities & impact

Drive New Product Innovation.
Identify and develop new product concepts that address unmet market needs.
Translate client challenges into scalable, repeatable solutions.
Build business cases including market sizing (TAM), revenue potential, and investment requirements.
Define pricing and packaging strategies aligned to customer value.
Engage directly with advertisers, brands, agencies, and partners to understand their needs.
Apply structured thinking (e.g., Jobs-to-Be-Done) to distinguish scalable opportunities from one-off requests.
Reimagine how Experian's identity, data, and activation capabilities can be combined into differentiated offerings.
Identify whitespace across industries including Retail, Financial Services, Healthcare, B2B, and Automotive and other emerging verticals.
Partner with product teams to transition validated concepts into scaled roadmap execution.

Requirements

What you’ll need

8+ years of experience in AdTech, MarTech, or related industries.
2+ Retail Media experience.
Experience working at a brand or advertiser, with a deep understanding of marketer needs.
Strong knowledge of: o Audience activation and identity o First-party data strategies o DSPs, SSPs, and social platforms.
AI capabilities that can be embedded within new solutions.
Experience developing business cases, including market sizing and revenue modeling.
Proven ability to take new ideas from concept to validated opportunity.

Benefits

Comp & perks

Great compensation package and bonus plan.
Core benefits including medical, dental, vision, and matching 401K.
Flexible work environment, ability to work remote, hybrid or in-office.
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product innovationmarket sizingrevenue modelingpricing strategiespackaging strategiesaudience activationfirst-party data strategiesDSPsSSPsAI capabilities

Soft Skills

structured thinkingclient engagementproblem-solvingconcept developmentcollaborationcommunicationstrategic thinkinganalytical skillscreativityadaptability