Director, Marketing and Ad Technology Solutions Architecture

Experian

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $176,036 - $316,865 per year

Job Level

Lead

Tech Stack

AWSCloudSQL

About the role

  • Understand the D2C product and business roadmap, gaps and capabilities of the existing D2C technology and martech stack—to build a short, mid and long-term martech and adtech strategy according to ECS' strategic vision
  • Lead platform evaluations; work with technology team and external partners/vendors on assessment approach (pilot and validation) and investment cases
  • Lead the technology rollout, adoption, and value realization of selected platform(s) to enhance audience discovery, targeting, and orchestration for first and third-party use-cases, both on and off-property
  • Develop a strategic roadmap for platform and system integrations, cross-platform orchestration and personalization use-cases
  • Partner, lead meetings and communication between marketing and team members and technical teams to translate requirements into technical solutions
  • Lead both the team and peers across the organization, on MarTech / AdTech best practices and latest technologies, to promote high value outcomes
  • Support daily BAU and product roadmap workstreams; help urgent use-cases and custom approaches to tech/business problems

Requirements

  • 10+ years of experience in Martech and AdTech; both in implementation and operations across different platforms
  • POV on industry-leading MarTech / AdTech platforms, with ML, and GenAI use-case intersections
  • Experience with the Product Operating Model, Objectives and Key Results framework
  • Comfort and experience operating in both continuous development and sprint-based environments
  • Knowledge of GenAI/ML platform and opportunities, Data Management (Data lakes) Content Management Systems, DAMs, UX, and AWS cloud portfolio
  • Working knowledge of SaaS Platforms: Salesforce Marketing Cloud (preferred), Adobe, CMS', DSP/SSPs, ad Serving technology, data clean rooms; moderate SQL and data architecture
  • Lead conversations across a variety of levels, from executive and senior leaders, marketing, analytics, data science, to engineering teams
  • Demonstrated agreement building ability with business and technology partners.
Benefits
  • Flexible Time Off: 20 Days

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
MartechAdTechmachine learninggenerative AIdata managementSQLdata architectureplatform integrationcross-platform orchestrationpersonalization
Soft skills
leadershipcommunicationcollaborationagreement buildingstrategic thinkingproblem solvingstakeholder managementteam managementadaptabilityrequirements translation