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Content Marketing Manager – Maternity Cover
ExpereoContent Marketing Manager driving brand awareness and customer engagement for a leading B2B tech firm during maternity cover. Collaborating with various marketing teams to create impactful content.
About the role
Key responsibilities & impact- Own and execute the content marketing strategy during the maternity cover period, aligned with regional and global business objectives.
- Develop and manage the editorial calendar across key content formats and channels.
- Create, edit, and repurpose content including blogs, whitepapers, case studies, ebooks, webinars, email, and website copy.
- Be a fan of AI tools – use them to be super productive but maintain the human element. No AI slop!
- Partner with Product Marketing to translate technical value propositions into clear, customer‑focused messaging.
- Support demand generation and field marketing campaigns with campaign‑ready content assets.
- Manage agency and freelance writers as required to scale content production.
- Ensure consistent brand voice, tone, and positioning across all owned content.
- Optimise content for SEO, engagement, and performance across digital channels.
- Track and report on content performance, engagement, and contribution to pipeline.
- Maintain and update existing content libraries to ensure relevance and accuracy.
Requirements
What you’ll need- 7+ years’ experience in B2B Content Marketing, preferably within a technology or SaaS environment.
- Proven ability to manage end‑to‑end content programs and calendars.
- Strong writing, editing, and storytelling skills with attention to detail.
- Experience collaborating cross‑functionally with Product, Sales, and Demand teams.
- Comfortable managing multiple projects and deadlines simultaneously.
- Experience using CMS platforms and marketing automation tools (e.g. HubSpot).
- Analytical mindset with the ability to use performance data to optimise content.
- Business, Marketing, Communications, or equivalent degree or experience.
- Self‑starter who can quickly build context and momentum in a fixed‑term role.
- Fluent in English; additional languages are a plus.
Benefits
Comp & perks- Pension Plan
- Hybrid working
- 25 days Holiday
- Private Medical
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketingSEOwritingeditingstorytellingcontent optimizationdata analysiscampaign managementcontent strategyB2B marketing
Soft Skills
attention to detailcross-functional collaborationproject managementself-startercommunicationcreativityadaptabilitytime managementteam managementstrategic thinking