Performance Marketing Manager

Expel

. Own execution and optimization of multi-channel paid campaigns across LinkedIn, Google, and programmatic platforms .

Posted 4/21/2026full-timeRemote • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $85,700 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Own execution and optimization of multi-channel paid campaigns across LinkedIn, Google, and programmatic platforms
Drive full-funnel campaigns — from awareness to conversion to retargeting — with a clear focus on pipeline impact
Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and acquisition efficiency
Run structured A/B tests across creative, audiences, and landing pages to continuously improve performance
Analyze campaign performance and attribution data to identify trends, gaps, and opportunities
Translate data into action — making smart, fast adjustments that improve results
Partner closely with demand gen, web, and campaigns teams to improve conversion rates and campaign alignment
Support ABX strategies using platforms like 6sense to target and move high-value accounts through the funnel
Help ensure messaging, targeting, and execution align with ICPs, buyer stages, and revenue goals

Requirements

What you’ll need

3+ years of paid digital marketing experience in B2B SaaS or technology environments
Hands-on experience running paid search, paid social, display, and retargeting campaigns
Strong understanding of account-based marketing (ABM/ABX) and how paid media supports it
Proven ability to manage budgets and drive measurable ROI across multiple channels
Deep familiarity with tools like Google Ads, LinkedIn Campaign Manager, and programmatic platforms
Experience working with GA4, attribution models, and performance reporting tools
Comfort working in Salesforce and understanding how marketing ties to pipeline and revenue
Strong analytical mindset — you know how to connect campaign performance to business outcomes
Ability to balance strategy and execution without losing momentum
Curiosity, ownership, and a bias toward action

Benefits

Comp & perks

Unlimited PTO (which we model and encourage)
Work location flexibility
Up to 24 weeks of parental leave
Really excellent health benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid digital marketingA/B testingcampaign performance analysisaccount-based marketingbudget managementROI measurementattribution modelingperformance reporting

Soft Skills

analytical mindsetstrategic executioncuriosityownershipbias toward action