Senior Product Marketing Manager
Radiant Security
Cyber Security
Sr. Demand Generation Manager, Commercial
Expel
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $110,200 - $159,800 per year
Job Level
Senior
Tech Stack
Cyber Security
About the role
- Lead ABM and multi-channel campaigns for Expel's commercial revenue team. Partner with sales, product marketing, and content to accelerate pipeline.
- Drive Growth: Build and run creative, multi-channel campaigns that fuel predictable pipeline for Enterprise sales.
- Own ABM: Develop and implement strategic ABM programs tailored for million-dollar deals, 1:few and 1:many included.
- Align With Sales: Collaborate daily with AEs, SDRs, Partner Sales, and Solution Architects. You're their go-to marketer.
- Measure & Optimize: Use data to analyze what’s working, pivot fast, and keep improving.
- Partner Across Marketing: Work hand-in-hand with Product Marketing, Digital, Content, Creative, and others to bring campaigns to life.
Requirements
- 7+ years in marketing with 5+ in enterprise/SaaS tech
- 2+ years running ABM programs
- Experience in cybersecurity or tech, comfortable marketing to both execs and practitioners
- Skilled in tools like Salesforce, 6sense, Marketo, and campaign performance reporting
- Critical thinking - the ability to execute quickly and efficiently
