Expedia Group

Lifecycle Marketing Manager

Expedia Group

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois, Texas • 🇺🇸 United States

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Salary

💰 $104,000 - $145,500 per year

Job Level

Mid-LevelSenior

About the role

  • Own and evolve automated lifecycle communications
  • Develop and lead a testing roadmap
  • Serve as a lifecycle strategy resource to VR campaign leads
  • Lead partner journey audits
  • Build and maintain a Lifecycle Funnel Dashboard
  • Translate insights into strategic recommendations
  • Influence roadmaps and cross-functional planning
  • Represent lifecycle marketing in key forums

Requirements

  • 5+ years of experience in lifecycle or B2B marketing
  • Strategic lifecycle expertise
  • Skilled at translating data into insights and solutions
  • Cross-functional leadership experience
  • Strong communication and relationship-building skills
  • Ability to lead integrated initiatives and manage timelines
Benefits
  • Full benefits package
  • Exciting travel perks
  • Generous time-off
  • Parental leave
  • Flexible work model
  • Career development resources
  • Medical/dental/vision
  • Paid time off
  • Employee Assistance Program
  • Wellness & travel reimbursement
  • Travel discounts
  • International Airlines Travel Agent (IATAN) membership

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingB2B marketingdata analysistesting roadmap developmentdashboard creationstrategic recommendations
Soft skills
cross-functional leadershipcommunication skillsrelationship-buildingstrategic thinkinginfluence
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