Own the Credit Card product and financial results including defining marketing strategy, shaping customer experience across touch points (websites, apps, bank channels, etc)
messaging the value propositions, and partnering with the technology team to integrate card functionalities to the EG ecosystem
Lead coordination of the multiple inputs/outputs required to define the future program, such as user experience research, leadership consensus, roadmap alignment (with tech teams), & card design and creatives (with Creative teams)
Define and lead the of future Credit Card branding and how it aligns with the positioning of House of Brands’ strategy
Create forecast and manage budgets for Credit Card and Gift Card programs
Ongoing management of program-related stakeholder updates, program implementation and management across teams
Socialization and alignment across Expedia Group (inside and outside of Marketing) of the transformation and migration plan
Managing the current Hotels.com Gift Card program and the launch of future Gift Card expansion
Act as a subject matter and industry expert in the Credit Card business, providing authoritative guidance and thought leadership across the business
Translate complex and ambiguous business needs into actionable team strategies that support wider organizational objectives
Develop talent through coaching and career development, enabling cross-functional movement and fostering a culture of growth and trust
Provide deep customer and market insight, guiding product development and marketing strategies to enhance competitive differentiation and customer value
Requirements
10+ years’ experience in multiple marketing subject areas
Actively leading multi-million-dollar initiatives or programs
Managing trade-offs between short-term and long-term return
At least 5 years directly running a credit card portfolio
Experience with loyalty programs in various Direct to Consumer businesses
Strong understanding of credit card program principles, mechanics, economics, and competitive/industry trends
Passion for travel loyalty and credit card programs and creating a rewarding and standout customer experience
Previous experience in gift cards and/or loyalty marketing highly desirable
Understanding and experience with org wide programmatic efforts including communications and performance reporting presentations
Highly analytical and methodical with a problem-solving approach; must be able to break complex problems down into pieces and create a clear and compelling data-driven narrative
Eager to collaborate across multiple teams (within Brands/Marketing, Technology, and beyond) and influence senior stakeholders for agreement on proposals
Proven track record of executing and managing change across multiple teams including marketing, product & technology, finance, and analytics in a matrixed environment
Travel experience a plus
Benefits
medical/dental/vision
paid time off
Employee Assistance Program
wellness & travel reimbursement
travel discounts
International Airlines Travel Agent (IATAN) membership
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.