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Senior CRM Manager
exmox GmbHSenior CRM Manager building and executing user engagement strategies for a fast-growing mobile gaming company. Owning CRM platform, lifecycle journeys, and driving user retention with data-driven insights.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM strategy execution, lifecycle journey optimization, and performance metrics analysis, with a strong focus on audience segmentation and campaign automation. Proven ability to collaborate with cross-functional teams to enhance user engagement and drive business growth.
Highest-signal resume keywords
CRM Strategy ExecutionLifecycle Journey OptimizationAudience SegmentationA/B TestingCampaign Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM ExperienceLifecycle Programs DesignUser SegmentationPerformance Metrics AnalysisData-Driven Decision Making
Soft Skills
Analytical MindsetCollaborationCommunication
Tools & Technologies
BrazeOneSignal
Industry Keywords
Mobile AppsGamingReward PlatformsSubscriptionsConsumer Businesses
About the role
Key responsibilities & impact- Own the CRM platform end-to-end, including selection, implementation, and integration of user data across Testerup, Empfohlen, and Testerheld.
- Define and execute the CRM strategy and channel roadmap across push, in-app, and email, translating business goals into measurable lifecycle initiatives.
- Design, launch, and optimize lifecycle journeys across onboarding, retention, reactivation, and long-term value growth.
- Build behavioral segmentation, personalization, and experimentation frameworks to deliver the right message to the right user at the right time.
- Own CRM performance metrics (activation, retention, reactivation, ARPU, and LTV), using A/B testing and user insights to drive continuous improvement.
- Partner closely with Product, Engineering, Data, and UA teams to ensure CRM is deeply integrated into the product experience and aligned with acquisition efforts.
- Scale the CRM function from single-app engagement to cross-app lifecycle orchestration, leveraging advanced segmentation and predictive capabilities as the business grows.
Requirements
What you’ll need- 5+ years of CRM experience, ideally within mobile apps, gaming, reward platforms, subscriptions, or app-first consumer businesses.
- Hands-on experience implementing and managing CRM platforms, with expertise in audience segmentation, journey orchestration, personalization, and campaign automation.
- Experience with platforms such as Braze or OneSignal is a plus.
- Strong analytical mindset with experience measuring activation, retention, reactivation, ARPU, and LTV.
- Comfortable using data to identify opportunities, prioritize initiatives, and evaluate performance.
- Proven track record designing and scaling lifecycle programs through A/B testing, user segmentation, and continuous optimization across push, in-app, and email channels.
- Able to work effectively with Product, Engineering, Data, Design, and Marketing teams, translating user insights into impactful lifecycle strategies.
Benefits
Comp & perks- Transport subsidy
- Learning budget
- Wellness and gym
- Workation
- Bi-weekly team lunches