Performance Marketing

• Lead the strategy, planning, execution, and performance optimization of paid digital marketing campaigns
• Oversee client and vendor relationships and manage significant media budgets
• Drive customer acquisition and engagement initiatives
• Collaborate with cross-functional stakeholders to achieve business objectives
• Manage paid media campaigns across various platforms such as Google Ads, Microsoft Ads, Paid Social, and Programmatic display
• Develop and implement comprehensive paid digital media strategies
• Analyze campaign performance using tools like Google Analytics or Adobe Analytics
• Lead, mentor, and develop digital media managers, analysts, and specialists.

EXL

Media Director – Cross Channel, Digital Paid Media