Media Director – Cross Channel, Digital Paid Media

EXL

Media Director overseeing paid digital marketing strategy and execution across multiple channels for diverse clients. Collaborating with teams to drive customer engagement and achieve business objectives.

Posted 7/13/2026full-timeRemote • 🇺🇸 United StatesLead💰 $120,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading digital marketing strategies, managing paid media campaigns, and optimizing performance across platforms. Proven ability to analyze data, mentor teams, and drive customer engagement in regulated industries.

Highest-signal resume keywords

Digital Marketing StrategyPaid Media ManagementGoogle Ads ExpertiseAnalytical SkillsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid SearchPaid SocialProgrammatic AdvertisingDisplay AdvertisingVideo AdvertisingAttribution and MeasurementCampaign Performance AnalysisCustomer AcquisitionMedia Budget ManagementCross-Functional Collaboration

Soft Skills

MentoringCommunicationRelationship ManagementPresentation SkillsTeam Management

Tools & Technologies

Google AnalyticsAdobe AnalyticsMicrosoft AdsMetaLive Ramp

Industry Keywords

Financial ServicesBankingInsuranceHealthcareRegulated Industries

About the role

Key responsibilities & impact

Lead the strategy, planning, execution, and performance optimization of paid digital marketing campaigns
Oversee client and vendor relationships and manage significant media budgets
Drive customer acquisition and engagement initiatives
Collaborate with cross-functional stakeholders to achieve business objectives
Manage paid media campaigns across various platforms such as Google Ads, Microsoft Ads, Paid Social, and Programmatic display
Develop and implement comprehensive paid digital media strategies
Analyze campaign performance using tools like Google Analytics or Adobe Analytics
Lead, mentor, and develop digital media managers, analysts, and specialists.

Requirements

What you’ll need

Bachelor's degree in marketing, Business, Communications, or related field.
8–12+ years of digital marketing experience.
5+ years managing paid media teams and budgets.
Deep expertise in:
- Paid Search (SEM)
- Paid Social
- Programmatic Advertising
- Display and Video Advertising
- Attribution and Measurement
- Deep expertise in all Google properties, Meta, Live Ramp and Microsoft Ads.
Experience managing custom audiences within media platforms.
Strong analytical and financial expertise.
Experience presenting to senior executives.
Experience leading a team in various time zones.
Experience in financial services, banking, insurance, healthcare, or other regulated industries.

Benefits

Comp & perks

For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits