EXL

CRM Marketing Specialist

EXL

full-time

Posted on:

Location Type: Remote

Location: Canada

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About the role

  • Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
  • Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
  • Audience segmentation & execution
  • QA of touchpoints, personalization elements, any dynamic content, etc..
  • Campaign build and deployment
  • Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
  • Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
  • Extracting key insights and learnings for future optimization and template efficiency.
  • Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Requirements

  • Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
  • Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
  • Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
  • HTML editing and working knowledge required to be able to make edits to templates
  • Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
  • Bilingual proficiency in English, French & Arabic required
  • Proficiency in Photoshop.
  • Ability to work independently and as a team player to find ways to uncover opportunities
  • Strong communication skills
  • Strong project and time management skills with high standards of accuracy and organization
  • Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
  • Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
  • Passion for innovation and solving difficult challenges
  • Passion for sports is a plus
Benefits
  • Employees are required to work 40 hours per week. This role may require more than 40 hours per week and/or weekends
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
machine learningpredictive modelingA/B testingHTML editingcampaign optimizationaudience segmentationanalyticsmarketing automationCRM toolsPhotoshop
Soft Skills
strong communication skillsproject managementtime managementteam collaborationindependent workorganizational skillsproblem-solvingadaptabilityattention to detailcreativity