EXL

CRM Marketing Specialist, Fluent in English, French, Arabic

EXL

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
  • Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
  • Audience segmentation & execution
  • QA of touchpoints, personalization elements, any dynamic content, etc..
  • Campaign build and deployment
  • Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
  • Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
  • Extracting key insights and learnings for future optimization and template efficiency.
  • Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Requirements

  • Bachelor’s degree with at least 3-5 years of similar or relevant work experience
  • Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred)
  • Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered)
  • HTML editing and working knowledge required to be able to make edits to templates
  • Deep understanding of channel KPIs, A/B testing, metrics, and reporting
  • Fluency in English, French & Arabic
  • Proficiency in Photoshop
Benefits
  • A competitive salary with a generous bonus
  • Private healthcare
  • Critical illness life assurance at 4 x your annual salary
  • Income protection insurance
  • A rewarding pension
  • Cash back cards with discounts and promotions from top retailers
  • Cycle Scheme for savings on bikes and cycling accessories
  • Professional and personal development opportunities
  • Support for a range of learning initiatives
  • Equal Opportunity Employer commitments to diversity
  • Employee Stock Purchase Plan (ESPP)
  • Flexible hybrid working model
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
machine learningpredictive modelingaudience segmentationA/B testingmultivariate testingHTML editinganalyticscampaign optimizationmarketing automationCRM
Soft Skills
collaborationcommunicationstrategic thinkingproblem-solvingcreativityattention to detailproject managementadaptabilityinsight extractionstakeholder management