EXL

CRM Marketing Specialist, English, German

EXL

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
  • Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
  • QA of touchpoints, personalization elements, any dynamic content, etc.
  • Campaign build and deployment.
  • Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
  • Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
  • Extracting key insights and learnings for future optimization and template efficiency.
  • Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Requirements

  • Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
  • Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
  • Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
  • HTML editing and working knowledge required to be able to make edits to templates.
  • Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
  • Bilingual proficiency in English and German required.
  • Proficiency in Photoshop.
Benefits
  • A competitive salary with a generous bonus, private healthcare, critical illness life assurance at 4 x your annual salary, income protection insurance, and a rewarding pension.
  • EXL provides everyday financial well-being solutions, such as cash back cards, in which you can earn cashback while enjoying discounts, promotions, and offers from top retailers. We also offer a Cycle Scheme where you can save money on bikes and cycling accessories.
  • At EXL, we are committed to providing our employees with the tools and resources they need to succeed and excel in their careers. We offer a wide range of professional and personal development opportunities. We also support a range of learning initiatives that allow our employees to build on their existing skills and knowledge. From online courses to seminars and workshops, our employees have the opportunity to enhance their skills and stay up to date with the latest trends and technologies.
  • As an Equal Opportunity Employer, EXL is committed to diversity. Our company does not discriminate based on race, religion, colour, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, age, or disability status.
  • EXL employees are eligible to purchase stock as part of our Employee Stock Purchase Plan (ESPP).
  • At EXL, we offer a flexible hybrid working model that allows employees to live a balanced, healthy lifestyle while strengthening our culture of collaboration.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
machine learningpredictive modelingA/B testingHTML editinganalyticscampaign optimizationmarketing automationCRMpersonalizationconversion rate optimization
Soft Skills
collaborationcommunicationstrategic thinkingproblem-solvingcreativity