EXL

Data Engineer

EXL

full-time

Posted on:

Location Type: Hybrid

Location: Haryana • India

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About the role

  • Lead the end-to-end implementation of Adobe Campaign Classic, ensuring alignment with business objectives and industry best practices.
  • Design, develop, and manage complex multi-channel marketing campaigns utilizing custom resources, real-time events, advanced workflows, content blocks, fragments, and typology rules.
  • Ensure the integrity, quality, and accuracy of customer data to enable precise targeting and segmentation.
  • Implement and optimize marketing automation processes to streamline campaign execution and maximize efficiency.
  • Leverage dynamic content and personalization strategies to enhance customer engagement and conversion rates.
  • Mentor and guide a team of junior Adobe engineers, fostering a collaborative and high-performance environment.
  • Collaborate with upstream and downstream systems using REST API services, ensuring seamless data integration and process automation.
  • Utilize your expertise in HTML, CSS, and JavaScript to support campaign development and troubleshooting.

Requirements

  • 5+ years of hands-on experience in digital marketing with a focus on Adobe Campaign Classic (V7/V8).
  • Deep understanding of Adobe Campaign Classic use cases, best practices, and campaign management intricacies.
  • Proven ability to design and execute complex marketing strategies in a fast-paced environment.
  • Strong technical proficiency in HTML, CSS, JavaScript, and REST API integration.
  • Excellent analytical, problem-solving, and communication skills.
  • Demonstrated leadership experience, with the ability to mentor and develop junior team members.
  • Willingness and ability to work overlapping EST business hours until 11 AM EST.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Adobe Campaign ClassicHTMLCSSJavaScriptREST APImarketing automationdata segmentationcampaign managementdynamic contentpersonalization strategies
Soft Skills
analytical skillsproblem-solvingcommunication skillsleadershipmentoringcollaborationteam developmentadaptabilitystrategic thinkingtime management