Ecommerce

• Drive growth in the online sales channel for DTC brands (Albany Park, Edloe Finch, X-Chair, Mavix, Timbuk2) by executing customer conversion and affinity initiatives.
• Manage day-to-day eCommerce site operations, functionality, key launches, features, and testing initiatives.
• Support execution of the product roadmap with leadership to enhance the digital customer journey.
• Lead development and execution of testing and personalization strategies to improve site experience and conversion.
• Use first-party data, consumer insights, and customer feedback to optimize acquisition, retention, and customer satisfaction.
• Track and analyze key eCommerce performance metrics (AOV, CVR, RPU) to identify trends and opportunities.
• Partner with Creative and CX teams to develop engaging content supporting the purchase funnel.
• Collaborate with Brand and Growth teams to optimize site experience for inbound traffic, with strong focus on mobile performance.
• Contribute to building a culture of innovation, continuous testing, and ongoing optimization within the eCommerce team.

E-Commerce Manager

Head of Digital Experience and Technology

E-Commerce Strategy Manager

Business Development Manager, eCommerce

Executive Assistant – E-Commerce Executive

Senior Manager – Ecommerce Analytics