Salary
💰 $107,565 - $161,348 per year
About the role
- The Social Media Manager owns the daily presence of our DTC brands (Albany Park, Edloe Finch, X-Chair, Mavix, Timbuk2) across all social platforms.
You will craft channel strategy, content calendars, and community engagement while partnering with Brand, Creative, Growth, and eComm teams to deliver a cohesive brand experience and measurable business impact.
Plan, publish, and schedule content across platforms (Meta, Youtube, Tiktok, Pinterest, X, LinkedIn) time to maximize reach, engagement, and follower growth.
Oversee community management, bringing in relevant stakeholders internally to engage in conversations and escalate to CX team accordingly.
Track, analyze, and report channel metrics; translate insights into actionable recommendations and share learnings to relevant stakeholders.
Collaborate with Lifecycle Marketing to align social storytelling with email and SMS calendars for launches and promotions.
Partner with the Creative org on campaign-driven and evergreen assets requests, understanding when to bring in external creators and freelancers.
Coordinate with eComm team on necessary landing-page experiences for social.
Work alongside the Brand org to integrate paid, earned, and owned initiatives.
Oversee agencies and freelance creators, setting deadlines, budgets, and KPIs.
Requirements
- Bachelor’s degree or equivalent; or minimum of six years related experience and/or training; or equivalent combination of education and experience.
5+ years managing multi-platform social programs for DTC or ecommerce brands.
Demonstrated success growing major platforms with measurable results.
Proficiency with social analytics, scheduling tools and asset-editing platforms.
Strong cross-functional communicator experienced in briefs and deliverables.
Must be able to work onsite 3 days a week (Tue, Wed, Thu) at our Cypress, CA headquarters along with core members of the team.
Preferred Qualifications:
Experience managing external agencies and community management at scale.
Understanding with social commerce and emerging platform features
Expertise around community management, including brand voice and escalation.
Comfort testing new formats and experimenting with AI-assisted content tools.
Experience working with Influencer and Growth teams to best optimize Social.