Social Media Manager

• Conceptualize and produce shareable content across multiple social media platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube) to promote North Park University and advance the institution’s strategic communications goals
• Leverage social media to promote North Park University, generate brand awareness, grow brand loyalty, and drive an increase in enrollment
• Execute and update the existing social media strategy, with a focus on brand storytelling and thought leadership
• Manage the social media editorial calendar; meet with key stakeholders to ensure that constituent needs are met
• Foster community engagement with North Park University across social media platforms, responding to comments and direct messages in a timely manner
• Maintain an understanding of higher education social media best practices, North Park’s key goals and audiences, media genres and techniques, and publishing platforms
• Produce media consistent with university policies, programs, branding, style, timelines, and deadlines
• On an assigned schedule, analyze data, draw actionable insights, and report on the effectiveness of the university’s shareable digital content in achieving strategic communications goals
• Review and monitor analytics with the UMC team; suggest recommendations for future actions and improvements to optimize performance and matriculation
• Attend university events for social media coverage, and sometimes photographic coverage
• Other duties as assigned

Social Media Coordinator

Social Media Manager

Social Media Strategist

Social Media Manager – Medical Nutrition

Associate, Social Media Strategy