Executive Home Care

Home Care Marketer – Community Outreach Coordinator

Executive Home Care

contract

Posted on:

Location Type: Hybrid

Location: Northern Virginia • Virginia • United States

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Salary

💰 $40,000 - $60,000 per year

About the role

  • Build and nurture relationships with referral sources (e.g., hospitals, clinics, rehab centers, physicians, senior centers)
  • Represent GENISCi - Executive Home Care at speaking engagements, organize and attend local events, networking mixers, and health fairs
  • Deliver compelling and informative presentations to community partners, families, and prospective clients
  • Maintain a consistent pipeline of leads and support client intake process
  • Collaborate with GENISCi and Executive Home Care branding teams to create and distribute approved print and digital marketing materials
  • Maintain accurate records in CRM systems and submit regular reports on outreach activities and lead generation metrics
  • Enhance company's online presence through reviews, social engagement, and community awareness campaigns
  • Act as an ambassador of whole-person care, educating the public on the value and impact of integrated home care solutions
  • Support reputation management via Google, social media, and community platforms

Requirements

  • 3–5 years of successful experience in home care or healthcare marketing, community outreach, or business development
  • Deep understanding of the home care, home health, or aging-in-place market in Northern Virginia
  • Strong communication, presentation, and relationship-building skills
  • Self-motivated and organized with the ability to work independently in the field
  • Proficiency with CRM platforms, Microsoft Office, Google Workspace, and social media engagement tools
  • Bachelor's degree in marketing, communications, health administration, or a related field preferred
Benefits
  • Supportive Work Environment
  • Professional Development Opportunities
  • Flexible Scheduling
  • 401(k)
  • Bonus based on performance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
healthcare marketingcommunity outreachbusiness developmentlead generationpresentation skillsrelationship building
Soft Skills
communicationself-motivatedorganizedindependent work
Certifications
Bachelor's degree in marketingBachelor's degree in communicationsBachelor's degree in health administration