Senior Consumer Engagement, Digital Marketing Consultant

Excelya

Senior Consultant driving consumer engagement and digital marketing strategies at Excelya. Collaborating cross-functionally to ensure effective execution while adhering to compliance standards.

Posted 7/17/2026full-timeDilbeek • 🇧🇪 BelgiumSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Consumer Strategy and Engagement, with a strong focus on developing actionable roadmaps and optimizing omnichannel campaigns. Proven ability to ensure pharmaceutical compliance while fostering cross-functional collaboration and training within marketing teams.

Highest-signal resume keywords

Consumer Strategy DevelopmentPharmaceutical Compliance ExpertiseOmnichannel Campaign ManagementSEO and AI/LLM IntegrationStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer EngagementDigital MarketingContent StrategyData MeasurementCapability Gap AnalysisConsumer Journey MappingPerformance MeasurementActivation StrategyGovernance and KPIsPilot Program Development

Soft Skills

CollaborationTraining and UpskillingCross-Functional CommunicationStakeholder EngagementProblem Solving

Industry Keywords

OTCConsumer HealthFood SupplementsPharmaceutical SectorEthical StandardsLegal RequirementsPrivacy ComplianceBest PracticesMarketing EnablementConsumer Activation

About the role

Key responsibilities & impact

Join Excelya, where **Audacity, Care, **and **Energy** define who we are and how we work. We believe in creating bold solutions and fostering an inclusive environment where collaboration and individual growth go hand in hand.
**Main Responsibilities:**
- Assess consumer engagement, digital marketing, omnichannel, content, data, and measurement maturity to identify capability gaps and opportunities.
- Define a consumer engagement strategy by prioritizing target audiences, journeys, and high-impact activation opportunities.
- Integrate SEO, GEO, and AI/LLM discoverability into content, channel, and activation strategies.
- Design consumer journey blueprints and translate them into actionable roadmaps and campaigns.
- Lead the implementation roadmap, including governance, milestones, KPIs, dependencies, and decision-making processes.
- Develop and launch a consumer strategy pilot, measuring performance and driving optimization.
- Collaborate cross-functionally with Marketing, Communications, Medical, Sales, and agencies to ensure effective and compliant execution.
- Ensure pharmaceutical compliance and ethical standards while upskilling marketing teams through training and best-practice sharing.

Requirements

What you’ll need

- 8+ years of experience in Consumer Strategy, Consumer Engagement, Activation, and Digital Marketing.
- Background in OTC, Consumer Health, Food Supplements, and/or Pharmaceutical sectors.
- Strong expertise in pharmaceutical compliance, privacy, legal, and ethical requirements.
- Proven ability to define consumer strategies, customer journeys, omnichannel campaigns, and pilot programs.
- Solid understanding of SEO, GEO, and AI/LLM-driven search and discoverability trends.
- Demonstrated success in translating strategy into actionable roadmaps and measurable business outcomes.
- Strong stakeholder management and cross-functional collaboration skills, with experience training and enabling Marketing teams.

Benefits

Comp & perks

**Why Join Us?**
At Excelya, we combine passion for science with enthusiasm for teamwork to redefine excellence in healthcare.
Here's what makes us unique !
We are a young, ambitious health company representing 900 Excelyates, driven to become Europe's **leading mid-size CRO **with the **best employee experience**. Our **one-stop provider service model**—offering full-service, functional service provider, and consulting—enables you to evolve through diverse projects. Working alongside preeminent experts, you will help improve scientific, operational, and human knowledge to enhance the patient's journey.
**Excelling with care** means benefiting from an environment that values your natural talents, pushes boundaries with audacity, and nurtures your potential, allowing you to contribute fully to our shared mission.