Senior Performance Marketing Manager – SEM, Contextual

EXCEL Group

Senior Media Buyer managing Google Ads and contextual networks for insurance brands. Leading strategies and optimizing campaigns to acquire quality leads at scale.

Posted 6/16/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $110,000 - $140,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsSEMkeyword researchperformance analyticsaudience targetingSmart BiddingQuality Score managementSKAG strategySTAG strategycreative experimentation

Soft Skills

communicationcollaboration

Tools & Technologies

contextual networks

Industry Keywords

lead generationkeyword targetingsearch-term miningresponsive search adsasset group

About the role

Key responsibilities & impact

Grow and manage substantial advertising budgets across Google Ads and contextual networks
Strategize and lead large-scale Google Ads lead generation campaigns
Drive account expansion through effective keyword targeting, search-term mining, and audience optimization
Collaborate with creative teams to develop high-performing responsive search ads
Conduct detailed keyword, search-term, and audience research

Requirements

What you’ll need

Minimum of 7 years of advanced experience in paid search / SEM
Hands-on experience buying on contextual networks strongly preferred
Strong communication and collaboration skills
Mastery of performance analytics
Deep expertise in keyword research, match types, keyword composition, SKAG/STAG strategy, Quality Score management, audience targeting, asset group and creative experimentation strategy, and Smart Bidding (tCPA/tROAS)

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Life insurance
Short term disability insurance
Long term disability insurance
401(k) plan
Flexible schedule
Paid time off
Parental leave