Exact Sciences

Senior Director, HCP Marketing

Exact Sciences

full-time

Posted on:

Location Type: Office

Location: Madison • Illinois • Wisconsin • United States

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Salary

💰 $213,000 - $363,000 per year

Job Level

Senior

About the role

  • Lead and develop strategy behind and execution of personal and non-personal selling materials for HCPs, thought-leader engagement, and other innovative national & localized promotional efforts to support Cologuard, and a growing cancer screening portfolio, across primary care and specialty markets (e.g., GI, NP/PA and OB/GYN)
  • Build commercial engagement and promotional plan(s) for thought leaders and practitioners
  • Contribute to strategic development and oversee execution of multi-channel paid media plan, and necessary content strategy, to achieve and exceed goals and key performance indicators (KPIs)
  • Work with insights & analytics team to improve brand and tactical measurement capabilities
  • Lead investment decisions for the HCP marketing team
  • Manage multiple external creative, media and medical education agencies to deliver against the plan and within budget
  • Ensure appropriate tracking, invoicing, and reconciliation occurs
  • Support key elements of the Cologuard lifecycle plans, including future commercial launch executions of the product to HCPs
  • Analyze primary and secondary market research, measure, and track performance of key tactics through commercial analytics
  • Consistent demonstration of exceptional leadership qualities, including, but not limited to, the ability to attract and retain the best team, foster a culture of high performance; lead with integrity, humility, accountability, and courage; and set a clear vision to energize teams towards the future.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or field related to job duties
  • 12+ years of experience working in marketing or brand management
  • 5+ years of direct leadership experience including hiring, coaching, and developing talent
  • Proficient computer skills to include Internet navigation, Email usage, and word processing
  • Demonstrated ability to perform the essential duties of the position with or without accommodation
  • Applicants must be currently authorized to work in country where work will be performed on a full or part-time basis.
  • We are unable to sponsor or take over sponsorship of employment visas at this time.
Benefits
  • paid time off (including days for vacation, holidays, volunteering, and personal time)
  • paid leave for parents and caregivers
  • retirement savings plan
  • wellness support
  • health benefits including medical, prescription drug, dental, and vision coverage
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategycommercial engagementpromotional planningmulti-channel media planningcontent strategymarket research analysiscommercial analyticsbudget managementperformance measurementbrand management
Soft Skills
leadershipteam buildingcoachingaccountabilityintegrityhumilityvision settinghigh performance culturecommunicationcollaboration