Associate Marketing Manager, Streaming
TMB (Trusted Media Brands)
Senior Director, Comm Marketing, PTX, MRD
Exact Sciences
full-time
Posted on:
Location: California, Wisconsin • 🇺🇸 United States
Visit company websiteSalary
💰 $208,000 - $354,000 per year
Job Level
Senior
About the role
- Lead and implement strategic growth initiatives across the Precision Oncology Commercial team
- Set product portfolio vision and commercialization strategy for Therapy Selection/MRD products across multiple customer and tumor types
- Establish 18-month commercial strategy and execution plans and set clear product performance metrics
- Lead marketing team to define product positioning, messaging, targeting, segmentation, and omnichannel marketing plans
- Drive product launches including market access planning, publication planning, content development, market development, customer engagement, and lead generation
- Ensure comprehensive training of sales and managed care teams on product positioning and promotional tools
- Develop and manage commercial marketing budget and liaise with external vendors, agencies, and societies
- Cultivate thought leaders, lead advisory boards and speaker development programs, and serve as marketing lead for review and approval of promotional materials
- Supervise and develop staff, communicate goals, resolve conflicts, and lead cross-functional teams in a matrix organization
Requirements
- Bachelor’s Degree in Life Sciences, Business Administration, Marketing, or field as outlined in the essential duties
- 10+ years of professional experience working in a team setting in the healthcare industry
- 8+ years of marketing experience in the diagnostic, biopharma, or medical device fields
- 7+ years of experience in a regulated environment, to include CLIA, FDA, CE, and IVDR
- 5+ years of leadership experience
- Demonstrated understanding of clinical next-generation sequencing (NGS) marketing for oncology
- Demonstrated understanding of market development and commercial launches for new products
- Demonstrated ability to successfully market products in a highly competitive market
- Demonstrated ability to perform the essential duties of the position with or without accommodation
- Authorization to work in the United States without sponsorship
