
Marketing Manager
Evotec
full-time
Posted on:
Location Type: Hybrid
Location: Seattle • Connecticut • New Jersey • United States
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About the role
- Develop and execute comprehensive marketing strategies aligned with business goals, focusing on brand positioning, awareness, and demand generation.
- Design targeted, multi-channel campaigns tailored to customer segments, services, and geographical regions.
- Leverage scientific knowledge, competitive and market insights to inform strategic decisions and shape impactful messaging and campaign direction.
- Oversee creation of marketing materials across channels (social media, web, SEO, video, print, exhibitions) ensuring consistency across channels and adherence to branding guidelines.
- Produce and manage content such as product sheets, flyers, blogs, whitepapers, videos, and newsletters in collaboration with internal and external resources.
- Foster thought leadership by positioning our pre-clinical development business and Evotec as innovators in the field.
- Work closely with SMEs and in cross-functional teams, internal stakeholders, and external agencies to develop and implement marketing campaigns.
- Support conference planning, workshops, and events in coordination with the Events and Sales teams.
- Track and report KPIs to evaluate performance and improve marketing ROI.
- Conduct competitive analysis, customer surveys, and satisfaction assessments to inform marketing direction.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Life Sciences, or a related field.
- Proven experience in B2B marketing in the life sciences, biotech, pharma, diagnostics, or healthcare industries.
- Strong track record of planning and executing successful marketing campaigns and initiatives.
- Skilled in digital marketing (SEO/SEM, CRM platforms, social media, automation tools).
- Analytical mindset with the ability to translate metrics into actionable insights.
- Collaborative team player with strong project management and communication skills.
- Business fluent in English and strong written and oral communication and presentation skills.
- Experience with Adobe Creative Suite (e.g., InDesign, Illustrator, Photoshop) is a plus.
Benefits
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingdigital marketingSEOSEMCRM platformscontent creationcampaign planningmarket analysisKPI trackingproject management
Soft Skills
collaborative team playercommunication skillsanalytical mindsetpresentation skillsstrategic decision makingthought leadershipcustomer focusadaptabilitycreativityproblem solving