AI Content Strategist

Evolve

AI Content Strategist leading AI-powered content workflows and brand standards for Evolve's vacation rental business. Producing content and managing creative output with quality and consistency.

Posted 6/11/2026full-timeRemote • California, Maryland, New York, Pennsylvania, Rhode Island, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $135,000 per yearWebsite

About the role

Key responsibilities & impact

Build and operate our AI content engine (~60% of your time)
Design, build, and continuously refine AI-powered content workflows that produce on-brand output across every format — blog, email, social, help center, and more
Create and maintain brand training materials, prompt libraries, and style guides that teach our AI tools how Evolve sounds, thinks, and communicates
Evaluate, onboard, and optimize AI content tools as the landscape evolves
Build self-service templates and workflows so every marketer on the team can produce great content independently and at scale
Own brand standards and enable the team (~20% of your time)
Own Evolve's brand voice, tone, and visual standards — and make them actionable for both humans and AI tools through clear documentation, guidelines, and training resources
Build and maintain the internal content toolkit: templates, asset libraries, and AI usage playbooks that empower the team to create confidently and consistently
Review and QA contractor and AI-generated output before it publishes
Show up as the creative when it counts (~20% of your time)
Produce high-quality brand content — visual design, copy, or a combination — for campaigns, launches, and moments where human craft makes the difference
Manage external creative partners when we need to expand capacity, ensuring every partner understands our brand and delivers work that feels like Evolve
Set the creative standard for what "great" looks like at Evolve

Requirements

What you’ll need

4+ years of experience in content marketing, brand, or a creative role where quality and consistency were non-negotiable, with a portfolio that reflects strong brand sensibility and visual design skills (Figma, Canva, or Adobe Suite).
Deep hands-on expertise with AI content tools (Claude, ChatGPT, Gemini, or similar), including prompt engineering and training AI models on brand voice and style.
A systems-first mindset with demonstrated experience building repeatable content workflows and automation using tools like Zapier or Make.
Strong creative judgment — you know when to let AI run and when to take the wheel, and you're energized by building systems that enable the whole team, not just producing great work yourself.
Comfortable managing external creative contractors or agencies, briefing and QA-ing their work to ensure brand-consistent delivery.

Benefits

Comp & perks

Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact.
Connection: Employee Resource Groups celebrating our diverse communities at Evolve.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingbrand managementvisual designprompt engineeringtraining AI modelscontent workflowsautomation

Soft Skills

creative judgmentteam collaborationquality assurancecommunication