Evolve Digital GmbH

Email Marketing & Retention Manager – E-Commerce

Evolve Digital GmbH

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • You independently develop the retention strategy for multiple D2C e‑commerce brands.
  • You set up email flows, campaigns, and automations in Klaviyo.
  • You analyze purchase behavior by cohort and use sequences for segmentation.
  • You evaluate additional retention channels and implement them, e.g., WhatsApp, SMS, and loyalty programs.
  • You build structures and processes for the retention function at EVOLVE.
  • You use AI tools strategically to improve output quality and efficiency in the email and retention area.
  • You advise clients on email performance, segmentation, and retention measures.

Requirements

  • At least 2 years of D2C e‑commerce experience in email marketing/CRM (ideally with Klaviyo).
  • You have an affinity for numbers and analyze data to optimize campaigns and automations.
  • You can professionally assess email copy and brief internal teams.
  • You have the ability to build a function from scratch, even without established structures.
  • You communicate clearly and reliably — both with clients and internally.
  • You actively deploy AI tools with concrete workflows, not superficially.
  • Ideally, you already have experience with WhatsApp marketing, subscription models, or loyalty programs.
Benefits
  • 100% remote work
  • Attractive salary and 30 days paid vacation
  • Comprehensive benefits package, including a company pension plan, employee benefits, a company bike scheme (JobRad), and corporate fitness via Wellpass
  • Secure position with long-term, permanent employment
  • Collegial and appreciative working atmosphere with flat hierarchies and an open feedback culture
  • Extensive professional training and development opportunities
  • Modern equipment, including a laptop of your choice and high-quality home office accessories
  • Twice-yearly team events / workations
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingCRMdata analysiscampaign optimizationsegmentationretention strategyautomationcopy assessmentloyalty programssubscription models
Soft Skills
communicationanalytical thinkingclient advisingprocess buildingindependencereliabilityteam collaborationstrategic thinking