Performance Marketing Manager – Social Ads Focus
Evolve Digital GmbH
full-time
Posted on:
Location Type: Remote
Location: Germany
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About the role
- You plan, manage and optimize paid social campaigns on Meta and TikTok with a clear focus on profitability and scaling
- You implement existing performance strategies and optimize them based on data across all relevant funnel stages
- You manage budgets daily against target KPIs (ROAS, POAS, CAC) and ensure clean execution even with high five- to six-figure monthly budgets
- You develop creative concepts together with the content team, such as UGC ads and founder-led ads, and systematically test hooks, formats and narratives
- You regularly analyze campaign data, prepare client reports and provide strategic advice to clients on holistic account development
- You work closely with internal copywriters to continuously improve sales psychology and direct-response approaches
- You help build out the paid social area over time and take on subject-matter responsibility within the team
Requirements
- 1–3 years of solid experience in performance marketing with a clear focus on paid social
- Proven track record scaling e-commerce accounts to high five- to six-figure monthly budgets
- Deep knowledge of Meta Business Manager and TikTok Ads Manager
- Confident use of tracking and analytics tools such as Triple Whale, Tracify, Admetrics or comparable systems
- Understanding of e-commerce metrics such as margins, contribution margins, retention, ROAS, POAS and CAC
- Structured thinking and the ability to organize yourself independently
- Desire to pursue leadership and technical responsibility in the future
Benefits
- 100% remote work
- Competitive salary and 30 days of vacation
- Comprehensive benefits package, including a company pension plan, employee benefits, bike leasing (JobRad) and corporate fitness via Wellpass
- Secure position with long-term, permanent cooperation
- Collegial and appreciative working atmosphere with flat hierarchies and an open feedback culture
- Extensive professional training and development opportunities
- Modern work equipment, including a laptop of your choice and high-quality home office accessories
- Team events / workations twice a year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingpaid social campaignsdata analysisbudget managemente-commerce metricsscalingcreative concept developmentsales psychologydirect-response marketing
Soft Skills
structured thinkingorganizational skillsindependent workstrategic advicecollaboration