Evident

Senior Marketing Lead – Strategic Markets

Evident

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • United States

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Job Level

Senior

About the role

  • Build & Scale GTM for a New Strategic Market (Primary Focus)
  • You will be the primary marketing owner for a new ICP / market / line of business.
  • Own awareness and pipeline generation for this segment, in close partnership with Sales
  • Work side-by-side with AEs and business development to generate pipeline, support deals, and accelerate revenue
  • Participate in pipeline reviews and deal strategy where helpful—bringing a marketing perspective to how opportunities are created and won
  • Develop and evolve the go-to-market approach—what we say, who we target, and how we reach them
  • Identify what’s working, double down, and scale it into repeatable programs
  • Build the playbook as you go
  • In addition to owning the new market, you’ll take on a portfolio of high-priority initiatives across the broader business including: New product or feature launches, Strategic campaigns, Emerging opportunities (especially in a fast-evolving AI landscape)

Requirements

  • Experience owning and driving marketing programs tied to pipeline and revenue
  • Strong capabilities in campaign strategy and execution—you can design and run programs end-to-end, and you can operate across multiple channels (paid, content, lifecycle, events, etc)
  • Ability to develop messaging, positioning, and enablement in close partnership with Sales
  • Enthusiasm for working directly in tools (CRM, automation, campaign platforms), and demonstrated ability to use AI and modern tools to move faster and increase output
  • High degree of ownership, initiative, and bias toward action, and ability to navigate ambiguity and evolving priorities
Benefits
  • Competitive pay package, including base pay and stock options
  • Full medical, dental, vision benefits and 401K
  • Unlimited PTO
  • Paid parental leave to support you and your family
  • Home internet stipend, virtual events, & more!
  • Recently named one of Atlanta's Coolest Companies & 50 on Fire by Atlanta Inno
  • Recently named one of the Top 10 Fastest Growing Companies in Atlanta & one of the Best Places to Work in Atlanta by Atlanta Business Chronicle
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign strategypipeline generationrevenue generationmessaging developmentpositioningprogram executiongo-to-market strategyplaybook developmentAI tools usagemulti-channel marketing
Soft Skills
ownershipinitiativebias toward actionnavigating ambiguityadaptabilitycollaborationcommunicationstrategic thinkingproblem-solvingcreativity