Director of Product – Segment Marketing
Evident Scientific
full-time
Posted on:
Location Type: Hybrid
Location: Needham • Massachusetts • United States
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Salary
💰 $206,000 - $230,000 per year
Job Level
About the role
- Lead the global product and segment marketing strategy
- Translate customer insights, competitive intelligence, and market dynamics into positioning
- Manage budgets, resources, and prioritization across launches and campaigns
- Own the full NPI lifecycle and develop multi-channel global campaigns
- Track and report campaign performance, KPIs, and pipeline impact
- Direct creative partners to produce impactful content and customer advocacy
Requirements
- 10+ years of progressive experience in product marketing or segment/vertical marketing
- Demonstrated success leading global launches and integrated campaigns
- Experience in life science, clinical, or diagnostic workflows strongly preferred
- Proven ability to lead cross-functional initiatives
- Strong data-driven decision-making skills
- Superior English communication skills, both written and verbal
- Willingness to travel approximately 30% of the time
Benefits
- Competitive salaries
- Robust 401(k) program
- Annual bonus program
- Comprehensive medical benefits
- Tuition reimbursement
- Parental and adoption leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingsegment marketingcampaign managementNPI lifecycle managementdata-driven decision makingKPI trackingcompetitive intelligencecustomer insightsmulti-channel marketing
Soft Skills
leadershipcommunicationcross-functional collaborationresource managementprioritizationcreative directioncustomer advocacy