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Senior Paid Media Manager – Google, Amazon, Native
everydays GmbHSenior Paid Media Manager managing Google, Amazon, and Native ads at everydays, a D2C health brand. Overseeing operations for paid channels and utilizing data-driven decision making.
About the role
Key responsibilities & impact- You take full operational responsibility for our three paid channels: Google Ads (Search, Shopping, PMax, YouTube), Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display) and Native Ads (Taboola/Outbrain)
- You independently manage campaign structure, bidding strategies, budget allocation and continuous A/B testing across all channels
- You work closely with our Head of Growth – they set the strategic direction, you execute it with hands-on expertise
- You actively work with our attribution and BI tools (e.g., getklar, adtribute, Triple Whale) and use the data for concrete optimization decisions
- You keep tracking clean: cross-domain tracking, server-side tracking, conversion modeling – you spot problems before anyone else does
- You collaborate with the creative team and provide platform-specific feedback: what works on Search, what works on Amazon PDPs, what works as a Native advertorial
- You actively use AI tools – especially Claude – for analysis, research, reporting and accelerating processes
- You monitor competitors and platform updates across all three channels and implement relevant learnings immediately
Requirements
What you’ll need- Several years of verifiable senior experience in Google Ads and Amazon PPC – ideally from a D2C environment with direct ROAS and revenue impact
- Deep understanding of Direct Response Marketing: you know what distinguishes a profitable funnel from an expensive awareness campaign
- Solid expertise in tracking & measurement: GA4, GTM, server-side tracking, cross-domain – you understand what’s happening under the hood
- Experience with attribution tools (Northbeam, Triple Whale, etc.) – you can read the data and act on it
- Amazon competence that goes beyond simple keyword bidding: you understand listing optimization, BSR dynamics and the mechanics of the Amazon algorithm
- Native Ads experience (Taboola/Outbrain) or a clear willingness to help build this channel
- You work in a structured, independent and fast manner – without micromanagement
- Claude/AI competence: you use AI not as a toy, but as a real leverage for efficiency
Benefits
Comp & perks- Full channel ownership for Google, Amazon and Native – with real budgets and real impact
- A strong performance team with an experienced Head of Growth at your side
- The freedom of a freelancer with the planning security of an employee
- A salary that matches your seniority
- Professional technical setup (naturally)
- Genuine ownership – you are an entrepreneur within the company, not just an executor
- Two major offline team events per year, in Germany and abroad
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Google AdsAmazon PPCA/B testingDirect Response MarketingGA4GTMserver-side trackingattribution toolslisting optimizationNative Ads
Soft Skills
independent workstructured approachproblem-solvingcollaborationcommunicationanalytical thinkingadaptabilityattention to detailstrategic executionefficiency