Responsible for our social media channels and the strategic expansion of brand presence — primarily on Instagram & Facebook.
You plan and create content that communicates our brand story and transforms complex health topics into easy-to-understand, emotionally engaging content.
Collaborate with internal content creators and the influencer team to ensure a consistent brand message.
Build and nurture an engaged community with a focus on a Facebook group as a retention channel.
Develop strategic and creative content formats to drive interaction and long-term engagement.
Actively moderate, answer questions, and interact with community members to create a valuable and authentic platform.
Organize online formats such as webinars, live chats, and panel discussions with health experts.
Plan and execute online and offline events to strengthen community bonds.
Track and analyze social media KPIs to identify optimization opportunities and derive targeted actions.
Requirements
Several years of experience in social media and/or community management, ideally in the D2C sector or the healthcare industry.
Creativity and a strong sense for social media trends with a high affinity for content creation.
Experience designing and implementing community strategies for long-term member retention.
Excellent communication and moderation skills, both written and verbal.
Experience with design and video editing tools for independent content production.
Analytical thinking and a data-driven approach to optimize social media and community strategies.
Ability to work independently, strong team orientation, and a proactive working style.
Very strong German language skills at native level, both written and spoken.
Benefits
The chance to not only shape social media but to build a community with real added value.
Independent work in a dynamic environment with plenty of scope to shape things.
Location-independent work — whether at home, traveling, or in an office, you have the freedom to choose your workplace.
Enjoy the security of a permanent employment contract while working with the flexibility of a freelancer.
Flexible working hours — your work should adapt to your life, not the other way around.
Freedom meets responsibility — we offer a lot of freedom, which also comes with responsibility. Are you ready to take on this challenge?
Steep learning curve — whether in your specialty or beyond, we support your personal and professional development.
Professional equipment — we provide a MacBook and the necessary professional software so you can get started right away.
Attractive additional benefits — from profit sharing to e-bike leasing and offline events, we offer a range of benefits that will excite you.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media managementcontent creationcommunity managementdata analysisevent planningmoderationvideo editingdesign toolsKPI trackingcommunity strategy
Soft skills
creativitycommunication skillsanalytical thinkingteam orientationproactive working styleemotional engagementindependent workcollaborationinterpersonal skillsadaptability