Everyday Speech

Performance Marketing

• Own the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions.
• Translate strategic priorities into clear campaign briefs, timelines, and execution plans across multiple simultaneous workstreams.
• Coordinate cross-functional inputs (Product Marketing, Sales, RevOps) to ensure campaigns launch on time and with quality.
• Partner closely with the inside sales team to ensure sequences, playbooks, and outbound motions are well-supported, current, and operationally clean.
• Maintain campaign best practices across tools (HubSpot, CRM, lifecycle tooling).
• Define and maintain clear success metrics for campaigns.
• Build reporting and surface insights on what is working, what isn't, and why — with a focus on funnel-level signal over surface metrics.

Senior Marketing Campaign Manager