Senior Email Marketing Manager
Everyday Health
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $90,000 - $115,000 per year
Job Level
About the role
- Own the end-to-end email marketing strategy, from acquisition and onboarding through engagement, retention, and reactivation
- Design and implement comprehensive testing frameworks (A/B and multivariate) to continuously optimize subject lines, creative, copy, send times, segmentation, and personalization strategies
- Analyze campaign performance metrics and translate insights into actionable recommendations that drive KPI improvements
- Develop and maintain email best practices, style guides, and optimization playbooks
- Conduct qualitative and quantitative research to understand subscriber preferences, behaviors, and pain points
- Build detailed customer personas and segmentation strategies based on behavioral data, purchase history, and engagement patterns
- Partner with analytics teams to develop sophisticated attribution models and measure email's impact across the customer journey
- Drive commerce goals through promotional campaigns, abandoned cart programs, product recommendations, and upsell/cross-sell initiatives
- Build and optimize lead generation programs that move prospects through the funnel
- Collaborate with sales teams to develop nurture programs that support pipeline goals
- Own email revenue targets and regularly report on performance against goals
- Design lifecycle marketing programs that maximize customer lifetime value
- Develop re-engagement and win-back campaigns to reduce churn
- Create triggered and automated email flows that deliver timely, relevant content
- Monitor deliverability, list health, and engagement metrics to maintain strong inbox placement
Requirements
- 5-7+ years of email marketing experience with demonstrated success driving measurable business results
- Deep expertise in email marketing platforms
- Strong analytical skills with experience using data visualization tools and building performance dashboards
- Proven track record of testing and optimization that has meaningfully improved conversion rates and revenue
- Experience conducting user research and translating insights into effective marketing strategies
- Excellent project management skills with ability to manage multiple campaigns simultaneously
- Strong copywriting and creative briefing abilities
Benefits
- comprehensive medical, dental and vision coverage
- life and disability benefits
- Flexible Spending Accounts (FSAs)
- a 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- paid holidays
- family building and caregiving support
- generous Family Care and Parental leave
- Fitness Reimbursement
- access to wellness programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingA/B testingmultivariate testingcampaign performance analysiscustomer segmentationattribution modelinglead generationlifecycle marketingautomated email flowscopywriting
Soft Skills
analytical skillsproject managementcreative briefingcollaborationcommunicationresearch skillsstrategic thinkingproblem-solvingtime managementadaptability