General Manager, Shop + Paid

Everyday Dose

General Manager responsible for managing TikTok as a full channel P&L. Leading paid media strategy and Shop operations for a high-growth coffee brand in Austin, Texas.

Posted 8/3/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing TikTok channel P&L, executing paid media strategies, and scaling creator programs. Proven ability to drive revenue through effective shop operations and content development.

Highest-signal resume keywords

TikTok Ecosystem ExperienceP&L ManagementCreator Program DevelopmentPaid Media Strategy ExecutionRevenue Channel Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media StrategyP&L ManagementCreator Program DevelopmentChannel Economics MeasurementBudget ManagementCatalog ManagementPricing StrategyContent DevelopmentData AnalysisRevenue Growth

Soft Skills

Scrappy Problem SolvingTeam BuildingLeadershipOperational ManagementRecruitment

Tools & Technologies

TikTok AdsTikTok ShopAnalytics ToolsContent Management SystemsBudgeting Software

Industry Keywords

Creator EconomyAffiliate MarketingE-commerceDigital MarketingSocial Media Strategy

About the role

Key responsibilities & impact

Own TikTok as a complete channel P&L
Build TikTok ads into a scaled, measurable driver of new subscribers
Build the creator and affiliate flywheel
Run Shop operations end to end and grow Shop into a revenue channel
Responsible for paid media strategy and execution on TikTok
Recruit, activate, and scale hundreds of creators
Manage TikTok Shop operations including catalog offers and pricing strategy
Develop a content engine that feeds both paid and organic
Measure incrementality and channel economics for executive team

Requirements

What you’ll need

Have operated inside the TikTok ecosystem: at TikTok itself, at a TikTok Shop partner, or at a brand that genuinely cracked Shop
Have personally owned six-figure monthly paid budgets held to CAC and payback, not engagement metrics
Have built a creator or affiliate program from scratch and scaled it past 100+ active creators
Have carried a P&L or channel-level revenue number and can talk contribution margin fluently
Are a zero-to-one operator: scrappy, hands-on early, then a builder of team and systems
Can hire and manage the creator ops function beneath you
Are in Austin or excited to work hybrid from Austin

Benefits

Comp & perks

Competitive salary and performance-based bonuses
Health, dental & vision insurance
401K Match
Unlimited PTO
Hybrid flexibility from our Austin HQ
Monthly $500 wellness and $2,500 annual professional development stipend
Rare mandate: full ownership of a channel restart with executive backing at a high-growth brand
Open to contract-to-hire for the right operator