Brand Manager

Everyday Dose

Brand Manager driving go-to-market strategies for product launches across various channels. Leading brand activations and collaborating with cross-functional teams for consumer engagement.

Posted 5/13/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Serve as the day-to-day brand steward, ensuring our brand shows up consistently and distinctively across every consumer touchpoint
Lead go-to-market planning and execution for product launches, including positioning, full-funnel messaging, and 360 integrated marketing plans
Develop and execute 360 GTM and brand plans in partnership with cross-functional teams across creative, channel, social, events, and partnerships
Translate consumer insights into a clear understanding of who our consumer is, and turn that understanding into marketing activations that drive awareness, trial, and loyalty
Partner closely with DTC, Amazon, and retail channel leads to bring brand and product stories to life in a way that’s tailored to each channel while staying true to the brand
Collaborate with social, events, and partnerships teams to extend the brand into culturally relevant moments and experiences
Support the development and execution of product partnerships that drive brand affinity, acquisition, and retention
Communicate brand and launch performance, learnings, and priorities to channel leads and other cross-functional partners
Use consumer insights, data, and performance metrics to inform decision-making and continuously sharpen our approach

Requirements

What you’ll need

Bachelor's Degree required
4–6 years of experience in a Brand Management or equivalent marketing role, ideally in CPG industry
Proven track record of leading GTM efforts across product launches, building 360 GTM and brand plans with cross-functional partners, and communicating benefits and positioning across the marketing funnel
Experience working in a primarily DTC business, with comfort operating omnichannel (DTC, Amazon, retail) and partnering closely with channel leads, social, events, and partnerships teams
Demonstrated ability to translate consumer insights into marketing activations that resonate and drive results
Strong organizational and project management skills, with the ability to manage multiple projects and timelines with a sense of urgency and accuracy
Strong communication, cross-collaboration, and interpersonal skills, with the ability to solve problems both independently and as part of a team
Proactive self-starter who takes ownership, brings high initiative and passion, and thrives in a fast-paced, scrappy, results-oriented start-up environment

Benefits

Comp & perks

Competitive salary and performance-based bonuses.
Health, dental, and vision benefits.
Paid time off and company holidays.
Opportunities for career growth and professional development.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand managementgo-to-market planning360 integrated marketingconsumer insightsmarketing activationsproduct partnershipsperformance metricsproject managementomnichannel marketingCPG industry experience

Soft Skills

organizational skillscommunication skillscross-collaborationinterpersonal skillsproblem-solvingproactive self-starterownershipinitiativeadaptabilityresults-oriented

Certifications

Bachelor's Degree