Everyday Dose

Shopper Marketing Manager

Everyday Dose

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and execute shopper marketing strategies across key retail accounts.
  • Build programs that drive conversion at shelf, online PDPs, and retailer media networks.
  • Partner with retail team and digital team to support key retailer launches and initiatives.
  • Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.).
  • Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages.
  • Track and improve conversion performance across retailer.com platforms.
  • Plan promotional calendars in partnership with sales and finance.
  • Develop merchandising concepts including endcaps, displays, and retail activations.
  • Ensure promotional programs are aligned with brand positioning and margin goals.
  • Support new retail launches with strong shopper programs and storytelling.
  • Develop toolkits and marketing support for retail partners.
  • Create cross-channel campaigns that support both brand awareness and retail sell-through.
  • Track performance of shopper marketing initiatives and optimize programs over time.
  • Analyze retail media, promotional performance, and in-store execution data.
  • Translate insights into actionable recommendations for sales and marketing teams.

Requirements

  • 3-5 years experience in shopper marketing, retail marketing, or trade marketing
  • Experience working with retail media networks and retailer.com ecosystems
  • Strong understanding of CPG retail dynamics and shopper behavior
  • Experience managing cross-functional initiatives across marketing and sales
  • Highly organized and comfortable managing multiple retail programs simultaneously
  • Analytical mindset with ability to translate data into actionable insights
  • Bonus Experience
  • Experience working with emerging CPG brands or high-growth startups
  • Familiarity with Walmart, Target, Kroger, and Instacart ecosystems
  • Experience launching new products into retail
  • Experience working closely with sales teams and retail buyers
Benefits
  • Competitive Salary
  • Quarterly Bonuses
  • Monthly Health Stipend
  • Health Benefits
  • Generous PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
shopper marketingretail marketingtrade marketingcross-channel campaignspromotional performance analysisdata analysismerchandising conceptsconversion optimizationretail media managementPDP content optimization
Soft Skills
organizational skillsanalytical mindsetcommunication skillscollaborationproject managementstrategic thinkingstorytellingmulti-taskinginsight translationprogram management