Creative Strategist

• Interpret creative performance data from Meta Ads, Motion, and Northbeam to drive iterations and new concepting
• Identify friction points in the funnel: low CTR? Test CTA or headline. Low thumb-stop? Change visual hook or story tension. Low retention? Adjust narrative pacing, editing style, or format
• Use data to do more than just swap hooks, understand why something worked or didn’t
• Conduct customer research (reviews, testimonials, surveys) and integrate insights into creative direction**
• Write high-converting UGC scripts with strong DR hooks, tension arcs, and value-driven CTAs
• Ideate 5–10 fresh concepts weekly for new ads across UGC, TikTok-style, founder-led, testimonials, and more
• Collaborate with the Head of Creative and Performance Team to ensure alignment with audience psychology and brand voice**
• Direct and/or assist in in-person shoots (LA-based preferred but not required)
• Plan set, props, talent, and shot lists to make every frame intentional
• Think visually and practically, how can we shoot this smarter, tighter, and more natively to platform?
• Step into content creation yourself when needed.
• Guide editors with detailed notes and creative direction; understand L-cuts, jump cuts, pacing, and motion as tools to retain attention
• Run retention audits and identify drop-off patterns
• Version winning creatives across formats, durations, intros, and CTA frameworks
• Create briefs that actually result in better deliverables - clarity, context, and intention

Full-Stack Content Creator – Creative Strategist

Senior Creative Strategist

Creative Strategist

Director, Creative Lead

Creative Lead