Coffee is “wakeup technology” that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, “Welp, that’s coffee.” Instead of shoulder shrugging, we’ve developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We’ve served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We’re less than 1% done. Come join us for the remaining 99%.
We're seeking a Senior Performance Designer to own and elevate our direct response creative across Meta, Google and Amazon. This role is ideal for a creative who knows what makes an ad convert, understands the nuances of paid social design, and loves bringing performance data into the design process. You'll lead the development of high-performing static and motion ads while helping manage a small but mighty team of designers. This role is both strategic and hand on in shaping our creative direction.
Requirements
Own design execution across all paid media channels (Meta, Google, Amazon) with a focus on conversion-driven creative.
Create static ads, thumbnails, banners, motion graphics, and visual toolkits that stop on consumers in their tracks
Partner with our Creative Strategist team to translate messaging into compelling visual executions that drive results
Drive creative testing strategy, developing design iterations based on performance data and insights
Manage and mentor a team of Graphic Designers focused on performance creative
Oversee design QA to ensure creative is brand-aligned, polished, and conversion-optimized
Collaborate cross-functionally with Growth, UGC, and Brand teams to support launches, sprints, and seasonal campaigns