Senior Manager, Social Media

Every Man Jack

Senior Social Media Manager leading organic strategy for Every Man Jack. Overseeing content creation and community engagement while driving brand voice across platforms.

Posted 6/20/2026full-timeMill Valley • California • 🇺🇸 United StatesSenior💰 $140,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Own the organic social strategy across Instagram, TikTok, YouTube, X and emerging platforms
Grow Every Man Jack's digital share of voice with the goal of becoming the fastest growing brand in our competitive set
Develop and maintain channel-specific content and voice guidelines grounded in our “For Men Who Put in the Work” brand platform
Set and track channel-level goals—and translate social trends, consumer signals, and platform performance into insights
Develop a monthly content calendar that integrates with broader marketing campaigns while leaving room to move on culture in real time
Lead the creation of original content—briefing, writing, concepting, and producing in-app when the moment calls for it
Oversee community management across all organic and paid channels
Be the first line of communication with the EMJ community—engaging with brand partners and fans, responding to comments
Assemble and develop the right team (internal and/or external) to execute the role demands
Work closely with Brand, Creative, and the Brand Strategist to produce content that is on-brand, visually strong
Own social performance reporting with a consistent cadence, surfacing insights that sharpen strategy

Requirements

What you’ll need

5-10+ years of social media experience, with at least 2 years in a strategy or leadership role at a consumer brand
Highly strategic and analytical thinker with experience using social management and listening tools (Sprout Social, AI tools, or equivalent)
A creative at heart—someone who can concept, write, and produce content themselves and brings a strong editorial sensibility to everything the team publishes
Deep platform fluency across Instagram and TikTok, including content strategy, community management, analytics, and a genuine feel for what earns attention
Proven ability to lead, coach, and develop a social team with a management style that builds ownership and accountability
Experience managing and directing agency partners—setting the brief, holding the standard, and knowing when to push back
Strong cross-functional collaborator who builds relationships across marketing, creative, and sales and brings others along on the social vision
Strong oral and written communication skills with the ability to embody and protect brand voice across all channels
Proven ability to activate on cultural moments with speed and precision—reactive when the moment demands it, planned when the strategy calls for it
Proficient with a cell phone camera and comfortable creating in-app content independently when the moment calls for it
Already plugged into and able to draw from deep experience from the worlds our consumer cares about, from outdoor and sport to wellness and sustainability
Comfortable managing multiple priorities with strong organizational and problem-solving abilities

Benefits

Comp & perks

Competitive Base Salary
Annual Bonus Potential
100% Employee + 80% Dependents Covered Medical, Dental, Vision
Life Insurance, STD/LTD
401 (k) with Generous Match, No Vesting Period
Wellness + Cell Phone stipend
4 weeks’ Vacation, accrued 9 Sick Days, 11 Paid Holidays

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media strategycontent creationcommunity managementanalyticscontent strategyeditorial sensibilityperformance reportingreactive content activationproblem-solvingorganizational skills

Soft Skills

strategic thinkinganalytical thinkingleadershipcoachingcross-functional collaborationrelationship buildingoral communicationwritten communicationownershipaccountability