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Principal Systems Developer – Marketing Cloud
EverwayPrincipal Systems Developer taking technical ownership of Salesforce Marketing Cloud at Everway. Building and scaling technical foundations, integrating marketing systems, and ensuring compliance standards.
Tech Stack
Tools & technologiesCloudGoSQL
About the role
Key responsibilities & impact- Lead development across Marketing Cloud (SSJS, AMPscript, SQL, Automation Studio)
- Build scalable automations and reusable development patterns
- Own integrations with other marketing systems
- Define and enforce engineering standards
- Own data model design and governance within Marketing Cloud
- Ensure alignment with Salesforce CRM and enterprise data models
- Optimise data processing, segmentation, and performance
- Design and build integrations with Salesforce, data platforms (e.g. Databricks), and external tools
- Define scalable data flow patterns (API, batch, event-driven)
- Maintain platform health, performance, and reliability
- Lead incident investigation and resolution
- Manage technical debt and continuous improvement
- Implement secure, compliant development practices
- Own release and deployment processes
- Introduce DevOps and CI/CD approaches where appropriate
- Act as the technical authority for Marketing Cloud
- Partner with Architecture, Data, and Salesforce teams
- Guide Marketing Ops within defined guardrails
- Collaborate with Marketing stakeholders to architect business needs into scalable technical solutions
- Offer expert guidance aligned with Marketing Cloud best practices and emerging industry trends
- Serve as a strategic technical authority for Marketing Operations and Go-To-Market functions
Requirements
What you’ll need- Deep hands-on experience with Salesforce Marketing Cloud development
- Strong skills in AMPscript, SSJS, SQL, and Automation Studio
- Experience designing scalable data models and automations
- Strong understanding of APIs, integrations, and data flows
- Experience working with Salesforce CRM integrations
- Solid understanding of data modelling and data governance
- Experience with version control and release processes
- Ability to operate at a senior technical level and influence stakeholders
- Proven track record of partnering with Marketing stakeholders to transform business needs into scalable technical solutions
- Strong command of digital marketing fundamentals, including customer journey mapping, segmentation, and campaign lifecycle management
- Ability to provide expert guidance rooted in Marketing Cloud best practices and evolving industry standards
Benefits
Comp & perks- Competitive salary with bonus opportunities
- Flexible work schedules
- Comprehensive health and wellness benefits
- Flexible time off plans
- Career growth through development programs
- Collaborative, innovative culture where your ideas matter
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Salesforce Marketing CloudAMPscriptSSJSSQLAutomation Studiodata modelingdata governanceAPIDevOpsCI/CD
Soft Skills
influence stakeholderscollaborationtechnical authorityguidanceincident investigationcontinuous improvementstrategic thinkingproblem-solvingcommunicationleadership