Everway

Sales Development Manager

Everway

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Lead the combined Sales Development and Tier D account motions, ensuring clear ownership, focus, and accountability across both teams
  • Define how inbound SDRs, outbound SDRs, and Tier D account reps work together to support pipeline creation and revenue conversion
  • Ensure SDR execution is aligned to sales priorities, account tiers, deal size thresholds, and buying dynamics
  • Establish the operating model for Tier D accounts, ensuring efficient progression from first engagement through close without unnecessary complexity
  • Own the day-to-day execution of inbound and outbound SDR motions, ensuring focus on Tier A through C accounts and higher-value opportunities
  • Partner with Sales leadership to align SDR activity to territory design, account strategy, and opportunity goals
  • Ensure SDR effort prioritizes decision-maker engagement, multi-threading, and opportunity progression over activity volume
  • Maintain clear performance expectations tied to pipeline generation, opportunity quality, and SLA adherence
  • Oversee Tier D account reps responsible for managing Tier D opportunities end to end, from first outreach through close
  • Ensure Tier D execution is efficient, repeatable, and aligned to defined deal size and qualification standards
  • Partner with Revenue Operations and Sales to ensure Tier D routing, ownership, and handoffs are clean and unambiguous
  • Monitor Tier D performance to ensure volume does not come at the expense of focus or operational drag on SDR teams
  • Ensure pipeline and forecast hygiene
  • Serve as the single owner of Gong strategy across the Sales Development organization
  • Define and maintain best practices for Gong flows, including sequencing, buyer-role differentiation, and channel mix
  • Lead the audit, consolidation, and ongoing optimization of Gong flows to eliminate redundancy and improve performance
  • Establish clear standards for how SDRs engage with Gong, removing ambiguity and ad hoc usage
  • Own reporting and performance analysis for Gong-driven outreach, using insights to inform coaching and iteration
  • Establish and run weekly performance rhythms across SDRs and Tier D reps, tracking KPIs tied to discovery calls, opportunities, pipeline, conversion, and SLAs
  • Ensure all inbound MQLs, high-intent forms, and sales line inquiries are followed up within defined SLAs
  • Proactively identify and remove operational blockers related to routing, tooling, or process
  • Partner closely with Marketing and Sales Operations to improve automation, reporting accuracy, and workflow efficiency
  • Act as a hands-on coach for SDRs and Tier D account reps, with a strong emphasis on skill development and confidence building
  • Coach SDRs on outbound prospecting best practices, including calling, multi-channel engagement, and decision-maker conversations
  • Ensure both teams are trained on Everway’s product suite, core solutions, and market focus
  • Lead onboarding and ramp for new hires, ensuring readiness across tools, process, and messaging
  • Foster a culture of accountability, learning, and continuous improvement
  • Partner closely with Growth Marketing to align SDR outreach with active campaigns and account-based efforts
  • Collaborate with Sales, Revenue Operations, and Marketing leadership to ensure execution evolves alongside go-to-market strategy
  • Represent Sales Development and Tier D execution in planning, forecasting, and alignment forums

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, or a related education field
  • 5+ years of experience in sales development, inside sales, or revenue operations
  • At least 2 years of experience managing SDRs, BDRs, or inside sales teams
  • Experience owning or administering outbound engagement
  • Demonstrated success driving pipeline quality and revenue outcomes, not just activity metrics
Benefits
  • competitive salary with bonus opportunities
  • flexible work schedules
  • comprehensive health and wellness benefits
  • flexible time off plans
  • career growth through development programs
  • collaborative, innovative culture where your ideas matter
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales developmentrevenue operationspipeline generationperformance analysiscoachingoutbound engagementaccount strategySLA adherenceKPI trackingmulti-channel engagement
Soft Skills
leadershipcommunicationaccountabilitycollaborationcoachingproblem-solvingorganizational skillsadaptabilitycontinuous improvementteam development