Marketing Specialist
Everway
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Execute regional and state-level marketing campaigns across a variety of channels, including digital, email, events, and webinars.
- Coordinate the day-to-day implementation of campaign elements, ensuring that all content, assets, and messaging are delivered according to timelines.
- Manage multiple campaigns simultaneously, ensuring smooth execution and adherence to project deadlines.
- Collaborate closely with sales teams to ensure that regional campaigns are aligned with local market needs and sales priorities.
- Coordinate the creation of localized marketing materials (emails, landing pages, ads) that resonate with specific regional and state audiences.
- Execute campaigns across multiple channels, ensuring that the right messaging and tactics are deployed for each regional audience.
- Track and report on the performance of regional campaigns, monitoring metrics such as engagement, lead generation, and conversions.
Requirements
- 3+ years of experience in a senior-level marketing role, including experience in ABM campaign activities
- Ability to manage multiple campaigns simultaneously, ensuring timely execution, resource allocation, and performance tracking
- Ability to work closely with sales, content, and marketing teams, ensuring alignment on campaign goals, messaging, and execution.
- Experience in SaaS marketing
- Demonstrated communication and decision-making skills
- Growth mindset and leadership skills
Benefits
- Competitive salary with bonus opportunities
- Flexible work schedules
- Comprehensive health and wellness benefits
- Flexible time off plans
- Career growth through development programs
- Collaborative, innovative culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ABM campaign activitiesSaaS marketingcampaign performance trackingdigital marketingemail marketingevent marketingwebinar marketingcontent creationlead generationconversion tracking
Soft Skills
communication skillsdecision-making skillsleadership skillsgrowth mindsetcollaborationproject managementresource allocationtimely executionorganizational skillsinterpersonal skills