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About the role
Key responsibilities & impact- Own the product roadmap for everstage.com: prioritize pages, modules, and experiments.
- Translate user insights and business priorities into web experiences — pricing, comparison, solutions, industry, and lifecycle pages.
- Co-build and ship a strategy for traditional SEO and generative engine optimization with the SEO lead - getting Everstage cited and referenced in ChatGPT, Perplexity, Claude, and Google AI Overviews / AI Mode.
- Own the technical foundation: site architecture, crawlability, structured data, internal linking, page performance, and llms.txt / agent-readable surfaces.
- Run a continuous experiment program against hero modules, pricing, demo CTAs, social proof, the product tour, chat hand-offs, and signup paths.
- Own conversion across the funnel: visit → engaged session → demo request.
- Use AI tooling to compress time-to-impact: prototype variants, generate first drafts of copy and layouts, and ship more experiments per quarter than a traditional web team would.
- Operationalize the new design system inside Webflow so every page we ship reinforces, the brand.
Requirements
What you’ll need- Experience +5 years in product management, growth product management, or website/web product roles - ideally at a B2B SaaS company.
- Comfortable thinking of the website as a product with users, jobs-to-be-done, and a roadmap
- Deep working knowledge of SEO fundamentals: technical SEO, content strategy, internal linking, structured data, Core Web Vitals.
- Practical understanding of GEO/AEO: how LLMs retrieve and cite content, how to structure pages to be machine-readable, how to measure visibility in answer engines.
- Hands-on Webflow chops and working fluency in HubSpot (forms, workflows, properties, basic reporting).
- An experimentation mindset - you know the difference between a good test and noise.
- You already use Claude, Cursor, v0, Lovable, or similar in your daily workflow to prototype, write, and ship. You don't wait for engineering to unblock you on small things. You've used AI to compress time-to-launch on a real project — and can talk about what worked and what didn't.
Benefits
Comp & perks- Health insurance
- Retirement plans
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementgrowth product managementwebsite product rolesSEO fundamentalstechnical SEOcontent strategyinternal linkingstructured dataCore Web Vitalsexperimentation mindset
Soft Skills
strategic thinkinguser-centric designcollaborationproblem-solvingcommunication