Everself

Growth Marketing

• Own paid acquisition performance: Manage our Google Ads and Meta Ads strategy end-to-end, either directly or through agency management, with full accountability for cost per consultation and patient volume targets
• Manage the agency relationship: Evaluate, direct, and hold accountable our current performance agency. Or make the case to bring paid media in-house…
• Solve our attribution challenges: Work with our analytics stack (Posthog, BigQuery, Pulse) to improve conversion tracking, build confidence in cross-channel attribution, and shorten the feedback loop between spend and outcomes
• Collaborate on creative strategy: Partner with our content team (in-house and external) to define what ad creative we need, test hooks and messaging, and build a faster creative iteration cycle

Head of Growth