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Senior Manager, Member Engagement – Optimization
Everly HealthSenior Manager developing and evolving member engagement strategy for digital health company Everlywell. Focusing on channels like telemarketing, email, and SMS for healthcare populations.
About the role
Key responsibilities & impact- Own member engagement strategy across key channels, with telemarketing / live agent outreach as a critical lever alongside IVR, SMS, email, direct mail, and related touchpoints.
- Design end-to-end engagement journeys that improve member activation and action across use cases such as opt-in, kit activation, kit return, visit scheduling, and downstream follow-through.
- Build segmentation, messaging, and channel strategies tailored to health plan populations including Medicare Advantage, Medicaid, Commercial ACA, and other relevant lines of business.
- Partner with Analytics, ML / AI, and operations teams to build targeting approaches, decision frameworks and reporting that help us understand what is and is not working across programs, with particular focus on telemarketing and live agent outreach performance.
- Help shape how predictive models and ML-driven recommendations can be used to prioritize outreach, improve telemarketing targeting, optimize outreach cadence and channel selection, and increase member action rates.
- Lead A/B testing and optimization across messaging, scripts, creative, timing, sequencing, and channel mix, with particular attention to what improves connection and conversion in telemarketing and phone-based outreach.
- Partner with teams responsible for scripts, templates, print, digital comms, and implementation to ensure engagement strategy is translated into effective, compliant execution.
- Partner with client-facing and commercial teams to bring engagement strategy into health plan conversations early, helping shape program design, channel approach, and performance expectations upfront.
Requirements
What you’ll need- 6-10+ years of experience in healthcare marketing, member engagement, lifecycle marketing, growth, or related strategy roles
- Strong experience designing engagement or activation programs in payer, health plan, managed care, provider, population health, or healthcare services environments
- Deep understanding of member behavior and how to drive action across regulated, high-friction healthcare journeys
- Meaningful experience with telemarketing, live agent, or call-based engagement strategy, especially in contexts where phone outreach is a major conversion driver.
- Strong marketer with sound judgment on messaging, positioning, testing, and performance optimization
- Experience partnering with analytics, data science, or ML / AI teams to improve targeting, prioritization, and engagement outcomes
- Comfortable operating in regulated environments and partnering closely with Compliance and Legal
- Experience with Medicare Advantage and government-aligned populations is strongly preferred, but the role should not be limited to Medicare-only telemarketing expertise.
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Everly Health Website LinkedIn All Job Openings 501 - 1000 employees ⚕️ Healthcare Insurance 📡 Telecommunications 🧘 Wellness Healthcare Insurance
- Telecommunications
- Wellness Everly Health is a pioneer in telehealth and at-home lab testing, providing diagnostics-driven virtual care. They offer over 30 at-home tests with simple sample collection, free shipping, and physician-reviewed results. Everly Health focuses on modern, accessible healthcare experiences and a seamless, virtual care platform. Their infrastructure includes a national network of clinicians, supporting a comprehensive testing experience. With a commitment to sustainability, they also offer fertility and pregnancy products with a net-zero plastic footprint. Serving over 20 million lives annually and partnering with numerous organizations, Everly Health aims to improve access to life-changing health and wellness solutions. Senior Manager, Member Engagement – Optimization Job not on LinkedIn 🔥 12 minutes ago 🤠 Texas – Remote ⏰ Full Time 🟠 Senior 👔 Manager Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Own member engagement strategy across key channels, with telemarketing / live agent outreach as a critical lever alongside IVR, SMS, email, direct mail, and related touchpoints.
- Design end-to-end engagement journeys that improve member activation and action across use cases such as opt-in, kit activation, kit return, visit scheduling, and downstream follow-through.
- Build segmentation, messaging, and channel strategies tailored to health plan populations including Medicare Advantage, Medicaid, Commercial ACA, and other relevant lines of business.
- Partner with Analytics, ML / AI, and operations teams to build targeting approaches, decision frameworks and reporting that help us understand what is and is not working across programs, with particular focus on telemarketing and live agent outreach performance.
- Help shape how predictive models and ML-driven recommendations can be used to prioritize outreach, improve telemarketing targeting, optimize outreach cadence and channel selection, and increase member action rates.
- Lead A/B testing and optimization across messaging, scripts, creative, timing, sequencing, and channel mix, with particular attention to what improves connection and conversion in telemarketing and phone-based outreach.
- Partner with teams responsible for scripts, templates, print, digital comms, and implementation to ensure engagement strategy is translated into effective, compliant execution.
- Partner with client-facing and commercial teams to bring engagement strategy into health plan conversations early, helping shape program design, channel approach, and performance expectations upfront. 🎯 Requirements
- 6-10+ years of experience in healthcare marketing, member engagement, lifecycle marketing, growth, or related strategy roles
- Strong experience designing engagement or activation programs in payer, health plan, managed care, provider, population health, or healthcare services environments
- Deep understanding of member behavior and how to drive action across regulated, high-friction healthcare journeys
- Meaningful experience with telemarketing, live agent, or call-based engagement strategy, especially in contexts where phone outreach is a major conversion driver.
- Strong marketer with sound judgment on messaging, positioning, testing, and performance optimization
- Experience partnering with analytics, data science, or ML / AI teams to improve targeting, prioritization, and engagement outcomes
- Comfortable operating in regulated environments and partnering closely with Compliance and Legal
- Experience with Medicare Advantage and government-aligned populations is strongly preferred, but the role should not be limited to Medicare-only telemarketing expertise. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Customer Business Manager II 🔥 15 minutes ago McCormick & Company 10,000+ employees 🛍️ eCommerce Website LinkedIn All Job Openings Customer Business Manager II responsible for volume objectives and retail execution at McCormick. Managing customer relationships with Associated Grocers, Raley's, and UNFI Independents in the Geo West. 🇺🇸 United States – Remote 💵 $121.9k - $219.4k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 👔 Manager 🦅 H1B Visa Sponsor Senior Medical Affairs Manager 🔥 21 minutes ago Owlet Baby Care 51 - 200 ⚕️ Healthcare Insurance 🧘 Wellness 🛍️ eCommerce Website LinkedIn All Job Openings Medical Affairs Senior Manager responsible for medical oversight and external communication at Owlet. Leading clinical strategy, supporting safety, and engaging healthcare professionals. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 👔 Manager 🦅 H1B Visa Sponsor Regional Safety Manager 🔥 36 minutes ago ShipBob, Inc. 501 - 1000 🛍️ eCommerce ☁️ SaaS Website LinkedIn All Job Openings Regional Safety Manager managing Safety, Health, and Environmental programs across fulfillment centers. Collaborating with leadership to promote a safety culture and drive compliance. 🇺🇸 United States – Remote 💵 $94.2k - $157k / year 💰 $200M Series E on 2021-06 ⏰ Full Time 🟠 Senior 🔴 Lead 👔 Manager Manager, Advertising & Supply Strategy 🔥 40 minutes ago Rockbot 51 - 200 Website LinkedIn All Job Openings Manager handling yield strategy and performance analysis for Rockbot's advertising inventory. Leading initiatives to leverage AI for optimization and revenue generation. 🇺🇸 United States – Remote 💵 $95k - $120k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 👔 Manager 🦅 H1B Visa Sponsor Manager, Enterprise Coding 🔥 46 minutes ago WVU Medicine 10,000+ employees ⚕️ Healthcare Insurance Website LinkedIn All Job Openings Manager of Enterprise Coding overseeing all aspects of coding department operations within healthcare provider. Managing financial viability, team leadership, and compliance with coding standards. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 👔 Manager View More Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs
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Hard Skills & Tools
member engagement strategytelemarketinglive agent outreachIVRSMSemail marketingA/B testingperformance optimizationpredictive modelingdata analysis
Soft Skills
strong judgmentcollaborationcommunicationstrategic thinkingproblem-solvingadaptabilityleadershipcreativityattention to detailclient-facing skills