Director of Growth Marketing
Fitt City
Job Level
SeniorLead
About the role
- Own and drive Amazon daily, monthly, and annual sales performance; monitor and optimize to hit sales targets and flag risks.
- Lead strategy and execution of Amazon display and search campaigns through AmazonAds to deliver strong ROAS.
- Manage Amazon ASIN-level pricing and promotional strategies; partner with Finance and Supply Chain on demand planning and inventory forecasting.
- Run Seller Central reports regularly and deliver actionable insights; conduct business reviews to identify growth opportunities.
- Maintain and optimize product detail pages, alt images, A+ content, and Everlywell’s brand store to drive conversion and SEO ranking.
- Lead keyword, content, and title A/B testing to improve rankings and conversion; conduct competitive analyses to uncover category trends.
- Manage Seller Central workflows including case resolution, ASIN creation, catalog maintenance, and product setup using internal systems and checklists.
- Provide light support for other retail partners and collaborate cross-functionally; reports to the General Manager (GM) of the Consumer Business.
Requirements
- 7+ years of professional experience, including at least 4 years managing Amazon e-commerce businesses or similar marketplace operations.
- Strong understanding of marketplace metrics, retail math, and advertising strategy.
- Proven track record in driving e-commerce growth through both performance marketing and merchandising levers.
- Exceptional quantitative and reporting skills; highly comfortable using data to inform decision-making and prioritization.
- Strong ownership mentality and ability to work independently with a sense of urgency.
- Scrappy and resourceful in solving challenges.
- Entrepreneurial spirit with the ability to zoom in on execution and zoom out on growth strategy.
- Experience managing Seller Central workflows, ASIN creation and catalog maintenance.
- Experience with Amazon Ads (display and search) and ASIN-level pricing and promotional strategy.
- Experience conducting A/B testing for keywords, content, and titles and performing competitive analyses.
