Everfield

B2B Marketing Manager

Everfield

full-time

Posted on:

Location Type: Hybrid

Location: Regensburg • Germany

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About the role

  • Design, planning and execution of B2B marketing campaigns across the customer journey
  • Development and implementation of measures for lead generation and qualification in collaboration with our sales team
  • Planning and creation of content for all relevant channels (website, social media, presentations, trade shows, …)
  • Management of our website including ongoing development, maintenance and performance monitoring
  • Trade show and event planning (online and offline) – from preparation and execution to follow-up
  • Use and further development of the CRM system for structured lead management, campaign control and performance measurement
  • Management of external agencies and partners
  • Analysis and reporting of relevant KPIs for continuous optimization of activities
  • Building and further developing our brand and employer branding

Requirements

  • Completed commercial training or degree, ideally with a focus on marketing or a comparable field
  • 2–3 years of experience in B2B marketing
  • Generalist marketing knowledge with experience across the customer journey – from content and campaigns to lead generation and performance analysis
  • Strong communication skills in German and English
  • Independent, structured working style and a drive to move things forward
  • High self-motivation, hands-on mentality, team spirit and enjoyment in marketing complex products in a clear way
Benefits
  • A network of experienced international marketing experts within the Everfield ecosystem.
  • Modern office with good transport links.
  • A balanced work-life: flexible working hours and remote work.
  • A role with a lot of responsibility, variety and room for creativity.
  • Flat hierarchies and short decision-making paths for implementing new ideas.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketinglead generationcontent creationperformance monitoringKPI analysiscampaign controlstructured lead managementevent planningbrand developmentemployer branding
Soft Skills
strong communication skillsindependent working stylestructured working styleself-motivationhands-on mentalityteam spiritdrive to move things forwardenjoyment in marketing
Certifications
completed commercial trainingdegree in marketing