Marketing Automation Manager

EverCommerce

Marketing Automation Manager optimizing Marketo lifecycle campaigns for EverCommerce’s SaaS service-commerce platform. Improving conversion, retention, expansion, and cross-sell through data-driven automation.

Posted 8/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and executing scalable lifecycle marketing programs, with a strong focus on campaign management in Marketo and Salesforce integration. Proven ability to optimize conversion, retention, and cross-sell performance through data-driven strategies and collaboration across cross-functional teams.

Highest-signal resume keywords

Lifecycle MarketingMarketo Campaign ManagementSalesforce IntegrationSegmentation and PersonalizationMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementLifecycle Program DevelopmentData Tracking and AnalysisQA TestingSegmentationTriggersAutomated JourneysCross-Functional CollaborationPerformance MonitoringTroubleshooting

Soft Skills

Strong CommunicationCollaborationAttention to DetailTime ManagementProblem Solving

Tools & Technologies

MarketoHubSpotSalesforceEloquaPardotCustomer.io

Industry Keywords

Marketing AutomationCRMLifecycle MarketingCampaign OptimizationConversion Rate

About the role

Key responsibilities & impact

Design, build, and operate scalable lifecycle journeys that improve conversion, velocity, retention, expansion, and cross-sell performance
Execute end-to-end lifecycle marketing programs from acquisition through advocacy
Build and optimize campaigns primarily within Marketo
Manage campaign setup, segmentation, scheduling, QA testing, tagging, and deployment across one-time, recurring, and triggered campaigns
Support personalized and complex campaign builds
Develop and execute lifecycle programs across acquisition, nurture, conversion, onboarding, retention, and expansion
Translate business and campaign requirements into scalable lifecycle programs
Maintain accurate lifecycle and campaign tracking across connected Salesforce instances
Build and maintain scalable, maintainable journeys aligned with platform and data constraints
Monitor and troubleshoot data issues, journey performance, and delivery failures
Identify execution risks and escalate recommended solutions
Collaborate with Growth, Digital, Customer Marketing, Sales, RevOps, Product, Lifecycle Marketing, copywriters, designers, and analysts
Provide input on feasibility, timelines, and execution approach during campaign planning
Balance speed, quality, and scalability in campaign delivery

Requirements

What you’ll need

4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io)
Strong understanding of segmentation, triggers, personalization, and automated journeys
Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
High attention to detail with a strong QA mindset
Ability to manage multiple initiatives in a fast-paced, cross-functional environment
Strong communication and collaboration skills
Must be eligible to work without sponsorship

Benefits

Comp & perks

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program